This audit was generated on May 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| pefi | #1 | — |  |     | ||
| expense tracker | Not ranked | — | — |      | ||
| budget plannerOpportunity | Not ranked | — | — |   | ||
| personal financeOpportunity | Not ranked | — | — |     | ||
| money tracker | Not ranked | — | — |  | ||
| transaction managerOpportunity | Not ranked | — | — |      | ||
| expense managementOpportunity | Not ranked | — | — |    | ||
| financial trackerOpportunity | Not ranked | — | — |  | ||
| budgeting toolOpportunity | Not ranked | — | — |    | ||
| money manager | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
NYS PEF
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Atlas - Rewards Credit Card
Progressive
Chase Mobile
Cleo AI: Cash Advance & Money
Grant Cash Advance
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Pefi enjoys strong brand visibility with the keyword "pefi" ranking #1, but its overall ASO performance is low (15/100) due to minimal coverage of high‑traffic finance keywords and no category ranking.
The exact brand term "pefi" is ranked #1 with a traffic potential of 34 and low difficulty (24), giving the app a solid foothold for brand‑search queries.
9 of the 10 target keywords (e.g., "expense tracker" traffic 80, difficulty 67) are not ranked, causing a 14% keyword score and limiting organic discovery.
The app is not listed in the Finance category rankings, reducing visibility for users browsing by category and affecting chart placement.
Current title only contains the brand. Adding high‑traffic terms like "Expense Tracker" and "Budget Planner" can capture broader searches and improve keyword relevance.
Screenshots, feature graphic, and video lack keyword‑rich captions. Adding localized assets that showcase charts, 160+ currencies, and custom icons can boost conversion and help with chart rankings.
NYS PEF shares only one keyword with Pefi. Analyzing its top‑ranking terms (e.g., "expense management", "transaction manager") and integrating them can close gaps and siphon competitor traffic.
- 1Change app title to "Pefi – Expense Tracker & Budget Planner" to embed primary keywords.
- 2Rewrite short description to include top 5 high‑traffic keywords (expense tracker, budget planner, personal finance, money tracker, budgeting tool).
- 3Update long description with natural, keyword‑rich sentences covering all target terms and add a bullet list for each feature.
- 4Create a new feature graphic and 4‑5 localized screenshots with caption overlays that include keyword phrases and highlight charts and multi‑currency support.
- 5Perform weekly A/B tests on title, short description, and visual assets while monitoring keyword rankings and category placement.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Pefi: Expense Tracker?
Pefi: Expense Tracker has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does Pefi: Expense Tracker rank?
Pefi: Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Pefi: Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of Pefi: Expense Tracker are NYS PEF. These apps appear next to Pefi: Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Pefi: Expense Tracker in on the Google Play?
Pefi: Expense Tracker is listed in the Finance category on the Google Play.
How can Pefi: Expense Tracker improve its App Store Optimization?
Based on this audit, Pefi: Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pefi: Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.