This audit was generated on June 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| costsplit | #3 | Live trend |  |  | |||
| split costsOpportunity | #61 | Live trend |  |  | |||
| expense splitter | Not ranked | Live trend | — | — | |||
| split bill | Not ranked | Live trend | — | — | |||
| divide expenses | Not ranked | Live trend | — | — | |||
| group expense calculator | Not ranked | Live trend | — | — | |||
| bill splitter | Not ranked | Live trend | — | — | |||
| expense sharing | Not ranked | Live trend | — | — | |||
| expense divider | Not ranked | Live trend | — | — | |||
| split payment calculator | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
CostSplit shows a strong brand presence with the keyword "costsplit" ranking #3, but overall ASO performance is weak (15/100) due to poor keyword coverage, low quality signals, and no category ranking.
The app already ranks #3 for its exact name "costsplit" with excellent KEI (1.14) and low difficulty (22). Preserve this position by keeping the brand in the title and short description.
Only 2 of the top 10 target keywords are ranked (costsplit and split costs at #61). Core terms like "split bill", "bill splitter", and "expense sharing" have good traffic and moderate KEI but are not indexed, limiting discoverability.
The app has no user reviews and a quality score of 13%, which harms ranking confidence. Absence of reviews also reduces perceived trust for new users.
The top opportunity list shows "split costs" (traffic 25, difficulty 42, KEI 0.6) currently at #61. Optimizing metadata and adding this phrase to screenshots can push it into the top 20 quickly.
Keywords such as "bill splitter" (traffic 25, difficulty 49, KEI 0.51) and "split bill" (traffic 56, difficulty 74, KEI 0.76) are moderately competitive but have solid KEI. Including them in the subtitle, description, and feature list can capture additional organic traffic.
The app is not ranking in the Tools category, reducing visibility in category charts. Selecting a more specific sub‑category (e.g., "Finance > Bill Splitter") and using category‑relevant keywords can improve chart placement.
- 1Add high‑KEI keywords (split costs, bill splitter, split bill, expense sharing) to the app title and short description, ensuring natural readability.
- 2Create an in‑app prompt after each split to encourage 4‑star+ reviews; consider a small incentive (e.g., premium feature trial) to boost review count.
- 3Update screenshots and the feature graphic to highlight "Split Costs" and "Bill Splitter" scenarios, embedding target keywords in overlay text.
- 4Re‑evaluate the app's sub‑category; move to a more specific niche like "Finance > Bill Splitter" and align metadata accordingly.
- 5Run an A/B test on the description by swapping in the new keyword‑rich copy and monitor ranking changes for the targeted keywords over 2‑4 weeks.
Category Ranking
Tools chart position
Volume Control Sound Launcher
Find My Phone by Clap Launcher
Cleaner Guard
PDF Reader: View All PDFs
Clean Sweep Plus
Cleanup: Phone Storage Cleaner
QR & Barcode Scanner
Aura Browser
Network WiFi Scan
Cleaner Toolbox
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of CostSplit?
CostSplit has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 11, 2026.
On how many keywords does CostSplit rank?
CostSplit is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of CostSplit?
Based on shared keyword rankings, the most frequent competitors of CostSplit are Group Cost Split, Costie: Split Bills & IOUs, Split expenses online. These apps appear next to CostSplit on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is CostSplit in on the Google Play?
CostSplit is listed in the Tools category on the Google Play.
How can CostSplit improve its App Store Optimization?
Based on this audit, CostSplit should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to CostSplit.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.