CostSplit

The app already ranks #3 for its exact name "costsplit" with excellent KEI (1.14) and low difficulty (22). Preserve this position by keeping the brand in the title and short description.

Only 2 of the top 10 target keywords are ranked (costsplit and split costs at #61). Core terms like "split bill", "bill splitter", and "expense sharing" have good traffic and moderate KEI but are not indexed, limiting discoverability.

The app has no user reviews and a quality score of 13%, which harms ranking confidence. Absence of reviews also reduces perceived trust for new users.

The top opportunity list shows "split costs" (traffic 25, difficulty 42, KEI 0.6) currently at #61. Optimizing metadata and adding this phrase to screenshots can push it into the top 20 quickly.

Keywords such as "bill splitter" (traffic 25, difficulty 49, KEI 0.51) and "split bill" (traffic 56, difficulty 74, KEI 0.76) are moderately competitive but have solid KEI. Including them in the subtitle, description, and feature list can capture additional organic traffic.

The app is not ranking in the Tools category, reducing visibility in category charts. Selecting a more specific sub‑category (e.g., "Finance > Bill Splitter") and using category‑relevant keywords can improve chart placement.