Easy Habits - Habit tracker

The app already ranks #20 for the exact‑match keyword "easy habits" (traffic 25, difficulty 41, KEI 0.61), providing a foothold in the habit‑tracker niche. Leverage this by reinforcing the term in the title, short description, and on‑screen text.

Core keywords such as "habit tracker" and "mood tracker" have good KEI values (0.76 and 0.75) despite not ranking, indicating strong demand relative to competition. Optimizing for these terms can yield quick visibility gains.

Only 1 of the top 10 target keywords is ranked, resulting in a 6% keyword score. The app is missing all high‑KEI opportunities (goal setting, morning routine, stop smoking, habit builder). This dramatically limits organic discovery.

Quality score sits at 38% and the app has a 3.8 rating from only 23 reviews, which hurts conversion. Inadequate screenshots, generic icon, and sparse user feedback suggest the store listing is under‑optimized.

Keyword "goal setting" has excellent KEI (1.29), low difficulty (35) and 45 monthly searches. Add the phrase to the title or short description, create a dedicated screenshot highlighting goal‑setting features, and include it in the app’s feature graphic.

"Morning routine" offers the highest KEI (1.09) among the top opportunities with 61 searches and moderate difficulty (56). Introduce a morning‑routine template, mention it in the description bullet points, and use it as a screenshot headline.