This audit was generated on June 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| easy habits | #20 |  |  |      | ||
| habit tracker | Not ranked | — | — |   | ||
| mood tracker | Not ranked | — | — |      | ||
| habit builderOpportunity | Not ranked | — | — |   | ||
| morning routineOpportunity | Not ranked | — | — |     | ||
| stop smokingOpportunity | Not ranked | — | — |      | ||
| fitness motivation | Not ranked | — | — |      | ||
| daily routine | Not ranked | — | — |     | ||
| habit formation | Not ranked | — | — |    | ||
| goal settingOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
HabitKit: Daily Habit Tracker
Unknown category
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
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Claude by Anthropic
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Google Gemini
WakeBox
MeloTick
Microsoft Word: Edit Documents
Grok - AI Chat & Video
PDF Reader, PDF Viewer
DuckDuckGo, optional Duck.ai
PDF Reader - PDF Viewer
Adobe Acrobat Reader: Edit PDF
PDF Reader, Editor & Scanner
Google NotebookLM
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Easy Habits has a very low visibility score (6/100) with only one keyword ranking (easy habits at #20). The biggest upside lies in high‑KEI, low‑difficulty keywords like goal setting and morning routine that are not being targeted at all.
The app already ranks #20 for the exact‑match keyword "easy habits" (traffic 25, difficulty 41, KEI 0.61), providing a foothold in the habit‑tracker niche. Leverage this by reinforcing the term in the title, short description, and on‑screen text.
Core keywords such as "habit tracker" and "mood tracker" have good KEI values (0.76 and 0.75) despite not ranking, indicating strong demand relative to competition. Optimizing for these terms can yield quick visibility gains.
Only 1 of the top 10 target keywords is ranked, resulting in a 6% keyword score. The app is missing all high‑KEI opportunities (goal setting, morning routine, stop smoking, habit builder). This dramatically limits organic discovery.
Quality score sits at 38% and the app has a 3.8 rating from only 23 reviews, which hurts conversion. Inadequate screenshots, generic icon, and sparse user feedback suggest the store listing is under‑optimized.
Keyword "goal setting" has excellent KEI (1.29), low difficulty (35) and 45 monthly searches. Add the phrase to the title or short description, create a dedicated screenshot highlighting goal‑setting features, and include it in the app’s feature graphic.
"Morning routine" offers the highest KEI (1.09) among the top opportunities with 61 searches and moderate difficulty (56). Introduce a morning‑routine template, mention it in the description bullet points, and use it as a screenshot headline.
- 1Revise the app title and short description to include high‑KEI keywords: "goal setting", "morning routine", and "habit tracker".
- 2Create 3‑5 new localized screenshots that showcase goal‑setting, morning‑routine, and stop‑smoking features, using the keyword phrases as overlay text.
- 3Update the app icon and feature graphic to be more vibrant and clearly convey habit tracking; run an A/B test to improve click‑through rate.
- 4Implement an in‑app prompt encouraging satisfied users to leave a 5‑star review, aiming to raise the rating above 4.0 and increase review count.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Short description
Your app description is only 445 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Rating needs improvement
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 10 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 6/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Easy Habits - Habit tracker?
Easy Habits - Habit tracker has a visibility score of 6 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 25, 2026.
On how many keywords does Easy Habits - Habit tracker rank?
Easy Habits - Habit tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Easy Habits - Habit tracker?
Based on shared keyword rankings, the most frequent competitors of Easy Habits - Habit tracker are Habit Hunter: Gamified Routine, HabitKit: Daily Habit Tracker. These apps appear next to Easy Habits - Habit tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Easy Habits - Habit tracker in on the Google Play?
Easy Habits - Habit tracker is listed in the Productivity category on the Google Play.
How can Easy Habits - Habit tracker improve its App Store Optimization?
Based on this audit, Easy Habits - Habit tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Easy Habits - Habit tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.