This audit was generated on May 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
9
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| risk matrix tool | #1 | — |  |     | ||
| risk matrix | #1 | — | |   | ||
| custom risk matrix | #1 | — |  |  | ||
| risk matrix app | #1 | — |  | | ||
| risk matrix software | #1 | — | |  | ||
| risk analysis tool | #2 |  | |   | ||
| risk editor | #3 |  |  | | ||
| risk evaluation | #9 |  | |     | ||
| risk management | #10 | |  |    | ||
| risk assessment | #11 |  | |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Tree Risk Assessment - Level 1
Business
Risk: SAR Risk Assessment
Tools
Risk Battle Simulator
Tools
Risk Analysis
Business
Risk Assessment
Productivity
Matrix Community 360 - Basic
Health & Fitness
Risk Assessor Pro
Business
Risk Talk - Safety Management
Business
WiredUp: Forex Risk Management
Business
Matchcreek Motors: Custom Cars
Game Puzzle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI
Claude by Anthropic
Google Gemini
WakeBox
Microsoft Word: Edit Documents
Grok - AI Chat & Video
PDF Reader - PDF Viewer
MeloTick
Adobe Acrobat Reader: Edit PDF
DuckDuckGo, Duck.ai, & VPN
Document Reader & PDF Editor
Deep Recovery - Restore All
PDF Reader, Editor & Scanner
Document Reader - PDF Editor
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Risk Matrix Tool dominates its target keywords with 9 of the top 10 positions, but suffers from a very low quality score (13%) and zero user reviews, preventing chart visibility and category ranking.
9 out of 10 analyzed keywords rank in the top 3, including 5 keywords at position 1 (e.g., "risk matrix tool", "custom risk matrix", "risk matrix app"). This drives high organic traffic (total estimated traffic >300) with moderate difficulty, ensuring strong discoverability.
Overall visibility score is 76/100, largely due to a perfect 100% keyword score. The app is already positioned to capture searches; the next step is to convert that traffic into installs.
Quality score is only 13%, indicating weak visual assets, lack of screenshots/video, and insufficient description length. This undermines conversion rates and blocks entry into Google Play charts.
The app has 0 reviews and no star rating, which negatively impacts trust and the Play Store’s algorithms for chart placement. Competitors with even a few reviews rank ahead in categories.
With strong keyword rankings, a modest increase in install volume (e.g., via a small user‑acquisition campaign) can push the app into Global and Category charts, currently at 0%.
Competitors ahead (e.g., Tree Risk Assessment) share only 1 keyword and likely win on UI/UX and reviews. Enhancing UI screenshots and prompting early users for feedback can capture their unmet user base.
- 1Create 5 high‑resolution screenshots and a 30‑second demo video highlighting the custom matrix editor; place them at the top of the store listing.
- 2Implement an in‑app review prompt after the first risk matrix is saved to generate at least 50+ 4‑star reviews within 30 days.
- 3Expand the description to 2,000+ characters, naturally weaving top‑ranking keywords and adding a clear feature list and benefit statements.
- 4Launch a low‑budget install campaign (e.g., CPC or UAC) targeting the top‑ranking keywords to increase daily install volume and trigger chart placement.
- 5A/B test the current icon against a more vivid, safety‑themed design to improve click‑through rate.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 7 keyword(s): risk management, custom risk matrix, risk editor.
Good visibility score
Score of 76/100 indicates solid app store presence.
Short description
Your app description is only 102 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Infrequent updates
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Risk Matrix Tool?
Risk Matrix Tool has a visibility score of 76 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 26, 2026.
On how many keywords does Risk Matrix Tool rank?
Risk Matrix Tool is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 9 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Risk Matrix Tool?
Based on shared keyword rankings, the most frequent competitors of Risk Matrix Tool are Matrix Community 360 - Basic, Risk Assessor Pro, Tree Risk Assessment - Level 1. These apps appear next to Risk Matrix Tool on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Risk Matrix Tool in on the Google Play?
Risk Matrix Tool is listed in the Productivity category on the Google Play.
How can Risk Matrix Tool improve its App Store Optimization?
Based on this audit, Risk Matrix Tool should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Risk Matrix Tool.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.