Scanem: PDF Document Scanner

The app ranks #1 for its brand keyword "scanem" with 64 daily searches and a modest difficulty of 30, confirming strong brand recall. Preserve this position while leveraging the brand name in the title and subtitle.

A 100% quality score indicates the app’s assets (icon, screenshots, metadata length) meet Apple’s guidelines, providing a solid foundation for further ASO work.

Only 1 of 10 analyzed keywords is ranked. High‑traffic terms like "pdf scanner" (88 searches, difficulty 84) and "document scanner" (76 searches, difficulty 67) are not ranking, severely limiting discoverability.

The app shows a 5.0 rating with 0 reviews, which harms trust signals and can suppress rankings in the Utilities category. Apple’s algorithm heavily weighs review count.

Incorporate top‑traffic, moderate‑difficulty keywords (e.g., "pdf scanner", "camera scanner", "scan to pdf", "pdf creator") into the title (max 30 characters), subtitle (30 characters), and keyword field (100 characters, commas only). This can capture up to 88 daily searches per term.

The app is not ranked in Utilities and may benefit from a secondary category such as "Productivity" where competition on keywords like "document scanner" is slightly lower. Adjust category to improve chart visibility.