This audit was generated on April 10, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| scanem | #1 | — |  |     | ||
| pdf scanner | Not ranked | — | — |      | ||
| document scanner | Not ranked | — | — |  | ||
| scan to pdfOpportunity | Not ranked | — | — | | ||
| pdf scanner app | Not ranked | — | — |   | ||
| camera scannerOpportunity | Not ranked | — | — |     | ||
| pdf creatorOpportunity | Not ranked | — | — |      | ||
| scan documentsOpportunity | Not ranked | — | — |  | ||
| pdf markupOpportunity | Not ranked | — | — |     | ||
| sign pdf | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
IRS2Go
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Utilities chart position
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Microsoft Edge: AI Browser
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Cleanup: Phone Storage Cleaner
My Verizon
Xfinity
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Proton VPN: Fast & Secure
My Spectrum
UK ETA
Cleaner Guru: Clean Up Storage
1.1.1.1: Faster Internet
NordVPN: VPN Fast & Secure
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Scanem currently enjoys a perfect quality score and a #1 rank for its brand name, but overall visibility is poor (19/100) due to an under‑optimized keyword set and lack of user reviews. Immediate focus should be on keyword expansion and review acquisition to lift rankings for high‑traffic terms.
The app ranks #1 for its brand keyword "scanem" with 64 daily searches and a modest difficulty of 30, confirming strong brand recall. Preserve this position while leveraging the brand name in the title and subtitle.
A 100% quality score indicates the app’s assets (icon, screenshots, metadata length) meet Apple’s guidelines, providing a solid foundation for further ASO work.
Only 1 of 10 analyzed keywords is ranked. High‑traffic terms like "pdf scanner" (88 searches, difficulty 84) and "document scanner" (76 searches, difficulty 67) are not ranking, severely limiting discoverability.
The app shows a 5.0 rating with 0 reviews, which harms trust signals and can suppress rankings in the Utilities category. Apple’s algorithm heavily weighs review count.
Incorporate top‑traffic, moderate‑difficulty keywords (e.g., "pdf scanner", "camera scanner", "scan to pdf", "pdf creator") into the title (max 30 characters), subtitle (30 characters), and keyword field (100 characters, commas only). This can capture up to 88 daily searches per term.
The app is not ranked in Utilities and may benefit from a secondary category such as "Productivity" where competition on keywords like "document scanner" is slightly lower. Adjust category to improve chart visibility.
- 1Revise the app title to include a primary keyword (e.g., "Scanem PDF Scanner").
- 2Expand the keyword field with high‑traffic terms: pdf scanner, document scanner, scan to pdf, camera scanner, pdf creator, pdf markup, sign pdf.
- 3Update the subtitle and description to naturally embed the new keywords and highlight unique features (markup, sign, password lock).
- 4Implement an in‑app review prompt after a successful scan to earn at least 20 five‑star reviews within 30 days.
- 5Add a short video preview and refreshed screenshots that showcase markup, signing, and compression to increase conversion.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Scanem: PDF Document Scanner?
Scanem: PDF Document Scanner has a visibility score of 19 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 10, 2026.
On how many keywords does Scanem: PDF Document Scanner rank?
Scanem: PDF Document Scanner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Scanem: PDF Document Scanner?
Based on shared keyword rankings, the most frequent competitors of Scanem: PDF Document Scanner are IRS2Go. These apps appear next to Scanem: PDF Document Scanner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Scanem: PDF Document Scanner in on the Apple App Store?
Scanem: PDF Document Scanner is listed in the Utilities category on the Apple App Store.
How can Scanem: PDF Document Scanner improve its App Store Optimization?
Based on this audit, Scanem: PDF Document Scanner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Scanem: PDF Document Scanner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.