This audit was generated on April 10, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| veil | #15 |  |  |      | ||
| noise machineOpportunity | #92 |  |  |      | ||
| white noise | #95 |  |  |  | ||
| sleep sounds | Not ranked | — | — |    | ||
| pink noiseOpportunity | Not ranked | — | — |    | ||
| brown noiseOpportunity | Not ranked | — | — |   | ||
| fan soundsOpportunity | Not ranked | — | — |    | ||
| sleep timerOpportunity | Not ranked | — | — |      | ||
| offline soundsOpportunity | Not ranked | — | — |      | ||
| mix soundsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
FunPokerVeil
Entertainment
TaDak – Custom White Noise
Lifestyle
White Noise Baby Sleep: Lullin
Utilities
AI Veil
Entertainment
Sleep Sounds— White Noise Rain
Health & Fitness
Brown Noise to relax
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Strava: Run, Bike, Walk
Planet Fitness
Yuka - Food & Cosmetic Scanner
Cal AI - Calorie Tracker
MyFitnessPal: Calorie Counter
Flo Cycle & Period Tracker
BitePal: Food Calorie Tracker
AllTrails: Hike, Bike & Run
Tolan: Alien Best Friend
Cronometer: Calorie Counter
Finch: Self-Care Pet
Oura
Aetna Health
MenuFit - Healthy Eating Out
Crunch Fitness
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Veil has a perfect Quality Score but suffers from extremely low visibility, ranking only 12/100 due to poor keyword rankings and no chart presence. Immediate focus should be on keyword optimization and metadata enhancements to capture high‑traffic search terms.
The app achieved a 100% Quality Score, indicating strong performance, stability, and user experience. Leverage this by highlighting reliability in screenshots and the subtitle to differentiate from competitors.
Only 3 of the top 10 target keywords rank (veil at #15, white noise #95, noise machine #92), leaving high‑traffic terms like "sleep sounds" and "pink noise" unranked. This directly contributes to the 12/100 visibility score.
The app has 0% Charts Score, meaning it appears nowhere in global or category rankings. Lack of chart placement reduces organic discoverability and user trust.
Keywords such as "sleep sounds" (traffic 65, difficulty 76) and "pink noise" (traffic 47, difficulty 48) have strong demand. Incorporate them into the title, subtitle, and keyword field while balancing difficulty.
Current rating is 5.0 with 0 reviews, limiting social proof. Prompt users for reviews after a sleep session to quickly build volume, which improves ranking algorithms.
- 1Revise metadata: include top‑traffic keywords (e.g., "sleep sounds", "pink noise", "fan sounds") in the title and subtitle.
- 2Expand the keyword field with long‑tail variations and remove low‑performing terms like "mix sounds".
- 3Create compelling localized screenshots and a short video showcasing real‑time sound generation to boost conversion.
- 4Implement an in‑app prompt after a successful sleep session to encourage 5‑star reviews and increase rating count.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1835 characters, providing good keyword density and information for users.
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Veil: White Noise Sleep Sounds?
Veil: White Noise Sleep Sounds has a visibility score of 12 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 10, 2026.
On how many keywords does Veil: White Noise Sleep Sounds rank?
Veil: White Noise Sleep Sounds is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Veil: White Noise Sleep Sounds?
Based on shared keyword rankings, the most frequent competitors of Veil: White Noise Sleep Sounds are FunPokerVeil, AI Veil, TaDak – Custom White Noise. These apps appear next to Veil: White Noise Sleep Sounds on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Veil: White Noise Sleep Sounds in on the Apple App Store?
Veil: White Noise Sleep Sounds is listed in the Health & Fitness category on the Apple App Store.
How can Veil: White Noise Sleep Sounds improve its App Store Optimization?
Based on this audit, Veil: White Noise Sleep Sounds should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Veil: White Noise Sleep Sounds.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.