This audit was generated on April 10, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| maps address book | #1 | — | ||||
| carplay addresses | #2 | |||||
| address book | #5 | |||||
| organize addresses | #38 | |||||
| location managerOpportunity | Not ranked | — | — | |||
| save locationsOpportunity | Not ranked | — | — | |||
| gps coordinatesOpportunity | Not ranked | — | — | |||
| contact addressesOpportunity | Not ranked | — | — | |||
| navigation shortcutsOpportunity | Not ranked | — | — | |||
| import locationsOpportunity | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Contacts+ | Address Book
Productivity
aContacts - Contact Manager
Productivity
Car Play Connect - Auto Sync
Utilities
what3words: Navigation & Maps
Navigation
The Christmas Card List
Reference
Places - minimalist collection
Utilities
Car.Play Connect: Smart Sync
Utilities
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Navigation chart position
Google Maps
Waze Navigation & Live Traffic
ParkMobile: Park. Pay. Go.
Transit • Subway & Bus Times
Shell: Fuel, Charge & More
SpotHero: #1 Rated Parking App
earnify
ParkWhiz - #1 Parking App
MTA TrainTime
Metropolis: Remarkable Parking
onX Offroad: Trail Maps & GPS
Speedometer Simple
onX Hunt: GPS Hunting Maps
ChargePoint®
Exxon Mobil Rewards+
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Maps Address Book shows solid core keyword rankings (rank 1 for its exact name and rank 2 for CarPlay) and perfect quality score, but overall visibility suffers from low chart presence, unranked high‑traffic keywords, and missing category ranking.
The app ranks #1 for "maps address book" (traffic 69, difficulty 39) and #2 for "carplay addresses" (traffic 43, difficulty 31), indicating strong brand relevance and low competition for these terms.
Quality Score is 100%, meaning the app meets Apple’s guidelines for assets, metadata, and performance, providing a solid foundation for further ASO improvements.
Six of the top‑10 traffic keywords (e.g., "location manager", "save locations", "gps coordinates") are not ranking at all despite combined traffic >200, limiting discovery potential.
Charts Score is 0% with no global or category ranking, meaning the app is not appearing in top‑charts or featured lists, drastically reducing organic exposure.
Add unranked high‑traffic terms to the 100‑character keyword field (e.g., "location manager", "save locations", "gps coordinates", "import locations"). Prioritize those with difficulty <40 to improve ranking chances.
Incorporate top‑ranking and high‑traffic keywords into the subtitle and first‑sentence of the description (e.g., "Manage GPS coordinates, save locations, and use CarPlay shortcuts"). This boosts relevance for Apple’s search algorithm.
- 1Add the six unranked high‑traffic keywords to the keyword field, focusing on those with difficulty <40.
- 2Rewrite the subtitle and first 150 characters of the description to include "save locations", "GPS coordinates", "location manager", and "CarPlay addresses".
- 3Create new localized screenshots and a preview video highlighting address import, CarPlay integration, and GPS coordinate saving.
- 4Encourage early users to leave 5‑star reviews and brief comments to generate the first user‑generated ratings.
- 5Re‑evaluate the primary category; if feasible, also list under "Utilities" to capture broader search traffic while maintaining "Navigation".
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3004 characters, providing good keyword density and information for users.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): carplay addresses.
Good visibility score
Score of 60/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Maps Address Book?
Maps Address Book has a visibility score of 60 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 10, 2026.
On how many keywords does Maps Address Book rank?
Maps Address Book is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Maps Address Book?
Based on shared keyword rankings, the most frequent competitors of Maps Address Book are what3words: Navigation & Maps, Contacts+ | Address Book, The Christmas Card List. These apps appear next to Maps Address Book on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Maps Address Book in on the Apple App Store?
Maps Address Book is listed in the Navigation category on the Apple App Store.
How can Maps Address Book improve its App Store Optimization?
Based on this audit, Maps Address Book should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Maps Address Book.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.