Shoorah: Mental Health & Calm

The app’s own brand term "shoorah" ranks #1 with traffic 53 and low difficulty (36), providing a solid foundation for discovery. Leverage this by cross‑promoting other keywords in the app title and description.

Only 3 of the top 10 target keywords rank (mental health #74, emotional wellbeing #91, brand term #1). High‑traffic terms like "guided meditation" (traffic 53) and "stress management" (traffic 47) are missing, causing the 19% keyword score.

The app is not ranked in its Medical category, which limits exposure in category charts. Competing apps such as Moodistory and Zenfulnote are already ranked, indicating a gap.

Keywords with moderate difficulty (e.g., "mindfulness tools" difficulty 37, "sleep improvement" difficulty 42) have traffic 47‑51 but are not ranked. Targeting these can quickly boost visibility without excessive competition.

Screenshots and video lack keyword‑rich captions; adding overlay text like "Guided Meditation for Stress Relief" can improve conversion and indirectly signal relevance to the Play algorithm.