This audit was generated on May 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| shoorah | #1 | — |  |     | ||
| mental health | #74 |  |  |      | ||
| emotional wellbeingOpportunity | #91 |  |  |     | ||
| guided meditationOpportunity | Not ranked | — | — |    | ||
| mindfulness toolsOpportunity | Not ranked | — | — |    | ||
| stress managementOpportunity | Not ranked | — | — |   | ||
| sleep improvementOpportunity | Not ranked | — | — |    | ||
| mood tracker | Not ranked | — | — |     | ||
| calm focusOpportunity | Not ranked | — | — |     | ||
| wellness supportOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Medical chart position
MyChart
CVS Health
UnitedHealthcare
GoodRx: Prescription Coupons
Teladoc Health
myAir™ by Resmed
Sydney Health
athenaPatient
FollowMyHealth®
Telehealth by SimplePractice
SimplePractice Client Portal
APPatient
Verily Me
Libre by Abbott
Aetna Health
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Shoorah’s ASO is currently weak, with a visibility score of 18/100 and only 3 of 10 target keywords ranking. The main priority is to boost keyword rankings and category visibility while leveraging its strong brand presence and decent quality score.
The app’s own brand term "shoorah" ranks #1 with traffic 53 and low difficulty (36), providing a solid foundation for discovery. Leverage this by cross‑promoting other keywords in the app title and description.
Only 3 of the top 10 target keywords rank (mental health #74, emotional wellbeing #91, brand term #1). High‑traffic terms like "guided meditation" (traffic 53) and "stress management" (traffic 47) are missing, causing the 19% keyword score.
The app is not ranked in its Medical category, which limits exposure in category charts. Competing apps such as Moodistory and Zenfulnote are already ranked, indicating a gap.
Keywords with moderate difficulty (e.g., "mindfulness tools" difficulty 37, "sleep improvement" difficulty 42) have traffic 47‑51 but are not ranked. Targeting these can quickly boost visibility without excessive competition.
Screenshots and video lack keyword‑rich captions; adding overlay text like "Guided Meditation for Stress Relief" can improve conversion and indirectly signal relevance to the Play algorithm.
- 1Rewrite the app title (max 30 chars) and short description to include top‑volume keywords such as "Mental Health" and "Guided Meditation" while keeping the brand term.
- 2Expand the long description to naturally embed at least 8 high‑traffic keywords (e.g., stress management, sleep improvement, mood tracker, mindfulness tools).
- 3Add the missing high‑traffic keywords to the Play Store keyword list and monitor ranking weekly; prioritize those with difficulty <50.
- 4Improve visual assets: add 3‑5 screenshots with keyword‑focused overlay text and a short video highlighting meditation, sleep, and mood‑tracking features.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1928 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Shoorah: Mental Health & Calm?
Shoorah: Mental Health & Calm has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 4, 2026.
On how many keywords does Shoorah: Mental Health & Calm rank?
Shoorah: Mental Health & Calm is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Shoorah: Mental Health & Calm?
Based on shared keyword rankings, the most frequent competitors of Shoorah: Mental Health & Calm are Headspace Meditate Sleep Relax, Moodistory - Mood Tracker, Innerworld: mental health help. These apps appear next to Shoorah: Mental Health & Calm on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Shoorah: Mental Health & Calm in on the Google Play?
Shoorah: Mental Health & Calm is listed in the Medical category on the Google Play.
How can Shoorah: Mental Health & Calm improve its App Store Optimization?
Based on this audit, Shoorah: Mental Health & Calm should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Shoorah: Mental Health & Calm.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.