This audit was generated on May 4, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| shoorah | #1 | — | ||||
| mental health | #74 | |||||
| emotional wellbeingOpportunity | #91 | |||||
| guided meditationOpportunity | Not ranked | — | — | |||
| mindfulness toolsOpportunity | Not ranked | — | — | |||
| stress managementOpportunity | Not ranked | — | — | |||
| sleep improvementOpportunity | Not ranked | — | — | |||
| mood tracker | Not ranked | — | — | |||
| calm focusOpportunity | Not ranked | — | — | |||
| wellness supportOpportunity | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Shoorah’s ASO is currently weak, with a visibility score of 18/100 and only 3 of 10 target keywords ranking. The main priority is to boost keyword rankings and category visibility while leveraging its strong brand presence and decent quality score.
The app’s own brand term "shoorah" ranks #1 with traffic 53 and low difficulty (36), providing a solid foundation for discovery. Leverage this by cross‑promoting other keywords in the app title and description.
Only 3 of the top 10 target keywords rank (mental health #74, emotional wellbeing #91, brand term #1). High‑traffic terms like "guided meditation" (traffic 53) and "stress management" (traffic 47) are missing, causing the 19% keyword score.
The app is not ranked in its Medical category, which limits exposure in category charts. Competing apps such as Moodistory and Zenfulnote are already ranked, indicating a gap.
Keywords with moderate difficulty (e.g., "mindfulness tools" difficulty 37, "sleep improvement" difficulty 42) have traffic 47‑51 but are not ranked. Targeting these can quickly boost visibility without excessive competition.
Screenshots and video lack keyword‑rich captions; adding overlay text like "Guided Meditation for Stress Relief" can improve conversion and indirectly signal relevance to the Play algorithm.
Actionable recommendations to improve your visibility
Your description is 1928 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Shoorah: Mental Health & Calm has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 4, 2026.
Shoorah: Mental Health & Calm is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Shoorah: Mental Health & Calm are Headspace Meditate Sleep Relax, Moodistory - Mood Tracker, Innerworld: mental health help. These apps appear next to Shoorah: Mental Health & Calm on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Shoorah: Mental Health & Calm is listed in the Medical category on the Google Play.
Based on this audit, Shoorah: Mental Health & Calm should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Shoorah: Mental Health & Calm.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.