This audit was generated on June 18, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zencrypt | #1 | — | ||||
| encrypt files | #1 | — | ||||
| file encryption | #3 | |||||
| encryption tool | #7 | |||||
| fingerprint encryption | #21 | |||||
| file protectorOpportunity | #53 | |||||
| secure data | Not ranked | — | — | |||
| password protection | Not ranked | — | — | |||
| data security | Not ranked | — | — | |||
| secure storage | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
App Lock Fingerprint & Vault
Tools
Avast One: Antivirus, Security
Tools
AxCrypt – File Encryption App
Productivity
CryptoFiles: Files Encryption
Tools
SSE - File & Text Encryption
Tools
App Lock - Fingerprint Lock
Productivity
Locklizard Safeguard Viewer
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Volume Control Sound Launcher
Document Reader - PDF Reader
Cleanup: Phone Storage Cleaner
Secure Cleaner
Man VPN - Secure VPN Proxy
Find My Phone by Clap Launcher
Google Authenticator
Network WiFi Scan
Proton VPN: Fast & Secure VPN
Antivirus Max: Phone Cleaner
Norton360 Antivirus & Security
QR & Barcode Scanner
Cleaner Toolbox
Move to iOS
Downloader by AFTVnews
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
ZenCrypt ranks well for its core terms but suffers from low quality metrics and limited visibility in charts, resulting in a modest overall score. Prioritizing rating improvements and targeting the winnable "file protector" keyword will drive higher organic traffic.
The app holds top positions for its primary keywords: "zencrypt" (rank 1), "file encryption" (rank 3), and "encrypt files" (rank 1). These high rankings drive the bulk of organic traffic.
Two of the top keywords have excellent KEI values—"file encryption" (KEI 1.14) and "encrypt files" (KEI 0.73)—indicating efficient traffic relative to difficulty.
The Quality Score is only 25% and the app sits at a 3.1‑star rating (257 reviews), which hampers conversion and can suppress rankings across the store.
The app has 0% chart visibility (no global or category ranking) and is unranked for several relevant terms such as "secure data" and "password protection," limiting discoverability.
"file protector" is listed as a winnable keyword (current rank 53, traffic 25, difficulty 41, KEI 0.61). Moving this term into the top 10 would add consistent search volume without high competition.
Keywords like "password protection" and "secure storage" have moderate traffic and difficulty but are unranked; integrating them into the description and short copy can capture additional niche searches.
- 1Add top‑ranking keywords (zencrypt, file encryption, encrypt files) to the app title and short description.
- 2Revise the full description to naturally include missed terms: password protection, secure data, data security, secure storage.
- 3Launch an in‑app rating prompt and a post‑encryption thank‑you flow to encourage 5‑star reviews and increase the overall rating.
- 4Create a targeted A/B test for the "file protector" keyword: update screenshots, video, and copy to highlight file‑protection features and monitor ranking changes.
- 5Implement fingerprint encryption support and highlight it in metadata to improve the app's relevance for related queries.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2430 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): file encryption, encrypt files, encryption tool.
Good visibility score
Score of 68/100 indicates solid app store presence.
Rating needs improvement
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 10 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of ZenCrypt - Securely Encrypt?
ZenCrypt - Securely Encrypt has a visibility score of 68 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 18, 2026.
On how many keywords does ZenCrypt - Securely Encrypt rank?
ZenCrypt - Securely Encrypt is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of ZenCrypt - Securely Encrypt?
Based on shared keyword rankings, the most frequent competitors of ZenCrypt - Securely Encrypt are AxCrypt – File Encryption App, CryptoFiles: Files Encryption, SSE - File & Text Encryption. These apps appear next to ZenCrypt - Securely Encrypt on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is ZenCrypt - Securely Encrypt in on the Google Play?
ZenCrypt - Securely Encrypt is listed in the Tools category on the Google Play.
How can ZenCrypt - Securely Encrypt improve its App Store Optimization?
Based on this audit, ZenCrypt - Securely Encrypt should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ZenCrypt - Securely Encrypt.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.