Formattery: File Converter

The app’s own name "formattery" ranks #1 with 49 traffic points and low difficulty (35), securing a reliable anchor keyword. Leverage this by keeping the brand term in the title and using it as a seed for related keyword groups.

Only 3 of the 10 analyzed keywords rank (22% keyword score). High‑traffic terms like "pdf converter" (traffic 80) and "video converter" (traffic 64) are not ranked, limiting discoverability. Expand the keyword field and subtitle to target these terms.

The app has a 4.0 rating but 0 reviews, which hurts credibility and the App Store rating algorithm. Encourage reviews through in‑app prompts after successful conversions to boost social proof.

Keywords such as "pdf converter" (traffic 80, difficulty 74) and "image converter" (traffic 38, difficulty 78) have strong search volume. Add them to the keyword list, subtitle, and description using natural language to improve relevance.

The app is not ranked in the Utilities category and has no chart presence, causing a 0% chart score. Optimize the primary category, add a secondary category (e.g., Photo & Video), and boost installs via ASO‑driven campaigns to trigger chart placement.

Competitors like "JPG Image Converter PNG/JPEG" rank for image‑related terms where Formattery does not. Conduct a competitor keyword gap analysis and insert missing terms (e.g., "webp converter", "offline converter") into the keyword field and subtitle.