This audit was generated on April 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| formattery | #1 | — |  |     | ||
| file converter | #49 |  |  |      | ||
| convert filesOpportunity | #88 |  |  |   | ||
| offline converterOpportunity | Not ranked | — | — |      | ||
| image converter | Not ranked | — | — |     | ||
| video converter | Not ranked | — | — |     | ||
| audio converter | Not ranked | — | — |   | ||
| document converterOpportunity | Not ranked | — | — |     | ||
| pdf converter | Not ranked | — | — |     | ||
| webp converterOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
FSharing - Files, File Manager
Productivity
JPG Image Converter PNG/JPEG
Utilities
ViX: TV, Sports and News
Entertainment
The Audio Converter
Utilities
Audio Converter: Video to MP3ㅤ
Music
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Utilities chart position
Google Chrome
Google Authenticator
AT&T
Microsoft Edge: AI Browser
TV Remote - Universal Control
My Verizon
Xfinity
Cleanup: Phone Storage Cleaner
My Spectrum
Proton VPN: Fast & Secure
Cleaner Guru: Clean Up Storage
NordVPN: VPN Fast & Secure
Starlink
Universal TV Remote ·
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Formattery ranks #1 for its brand term but suffers from very low overall visibility (21/100) due to poor keyword coverage and no category/chart ranking. Immediate focus should be expanding and optimizing keyword assets while building social proof.
The app’s own name "formattery" ranks #1 with 49 traffic points and low difficulty (35), securing a reliable anchor keyword. Leverage this by keeping the brand term in the title and using it as a seed for related keyword groups.
Only 3 of the 10 analyzed keywords rank (22% keyword score). High‑traffic terms like "pdf converter" (traffic 80) and "video converter" (traffic 64) are not ranked, limiting discoverability. Expand the keyword field and subtitle to target these terms.
The app has a 4.0 rating but 0 reviews, which hurts credibility and the App Store rating algorithm. Encourage reviews through in‑app prompts after successful conversions to boost social proof.
Keywords such as "pdf converter" (traffic 80, difficulty 74) and "image converter" (traffic 38, difficulty 78) have strong search volume. Add them to the keyword list, subtitle, and description using natural language to improve relevance.
The app is not ranked in the Utilities category and has no chart presence, causing a 0% chart score. Optimize the primary category, add a secondary category (e.g., Photo & Video), and boost installs via ASO‑driven campaigns to trigger chart placement.
Competitors like "JPG Image Converter PNG/JPEG" rank for image‑related terms where Formattery does not. Conduct a competitor keyword gap analysis and insert missing terms (e.g., "webp converter", "offline converter") into the keyword field and subtitle.
- 1Revise title to include a high‑traffic keyword (e.g., "Formattery: File Converter & PDF Tool").
- 2Add 5‑7 high‑traffic generic keywords (pdf converter, video converter, image converter, offline converter, webp converter) to the keyword field and embed them naturally in the subtitle and description.
- 3Implement an in‑app review prompt after each successful conversion to generate at least 20 reviews within 30 days.
- 4Add a secondary category (Photo & Video) and update screenshots to highlight offline conversion and privacy features.
- 5Create a competitor gap list and incorporate missing terms into localized metadata for top markets.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1931 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Formattery: File Converter?
Formattery: File Converter has a visibility score of 21 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 11, 2026.
On how many keywords does Formattery: File Converter rank?
Formattery: File Converter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Formattery: File Converter?
Based on shared keyword rankings, the most frequent competitors of Formattery: File Converter are ViX: TV, Sports and News, FSharing - Files, File Manager, The Audio Converter. These apps appear next to Formattery: File Converter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Formattery: File Converter in on the Apple App Store?
Formattery: File Converter is listed in the Utilities category on the Apple App Store.
How can Formattery: File Converter improve its App Store Optimization?
Based on this audit, Formattery: File Converter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Formattery: File Converter.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.