This audit was generated on April 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| lou malnati's | #1 | — |  |     | ||
| lou's rewards | #1 | — |  |    | ||
| pizza menu | #6 |  |  |     | ||
| chicago style pizza | #15 |  |  |      | ||
| pizza near me | #18 |  |  |  | ||
| deep dish pizza | #45 |  |  |     | ||
| pizza delivery | #55 |  |  |  | ||
| food orderingOpportunity | Not ranked | — | — |      | ||
| restaurant finderOpportunity | Not ranked | — | — |      | ||
| online orderingOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chicago Pizza
Food & Drink
7-Eleven: Rewards & Shopping
Food & Drink
Cooking Craze: Restaurant Game
Game Arcade
EatSure Food Delivery
Food & Drink
Marco's Pizza
Food & Drink
Millie and Lou: Colouring
Game Educational
Vero Chicago Pizza
Food & Drink
Pizza Delivery: Running Games
Game Casual
Lou's Coffee
Food & Drink
Kitchen Crush : Cooking Games
Game Simulation
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
McDonald's
DoorDash: Food, Grocery, More
Subway®
7-Eleven: Rewards & Shopping
Dairy Queen® Food & Treats
Uber Eats: Food and Grocery
KFC US - Ordering App
BURGER KING® App
The Cheesecake Factory
Instacart: Get Food Delivery
Domino's Pizza USA
Too Good To Go: End Food Waste
Starbucks
Popeyes® App
Chick-fil-A®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Lou Malnati’s Pizzeria boasts excellent quality and brand‑keyword rankings, but lacks chart presence and fails to rank for several high‑traffic search terms, limiting its discovery potential.
The app holds a 4.8 rating from 8,133 reviews and a perfect 100% quality score, indicating strong user satisfaction and compliance with store guidelines, which supports higher conversion rates.
Brand‑centric terms such as "lou malnati's" (rank 1) and "lou's rewards" (rank 1) are top‑ranked with solid traffic, demonstrating effective brand ASO and providing a solid foundation for visibility.
Charts Score is 0% and the app is not ranked in the Food & Drink category, meaning organic installs from chart browsing are missing. This is a major visibility gap.
Key search terms "food ordering" (traffic 81), "restaurant finder" (traffic 76) and "online ordering" (traffic 81) are not ranked, despite high demand and moderate difficulty, representing missed acquisition opportunities.
Incorporate top‑traffic, unranked keywords (e.g., "Food Ordering" and "Online Ordering") into the app title or short description while preserving brand identity to boost relevance for those searches.
Update screenshots, video, and feature graphics to spotlight delivery, deep‑dish pizza, and the rewards program; a stronger CTA can improve click‑through and conversion, helping lift chart rankings.
- 1Add "Food Ordering" and "Online Ordering" (and other high‑traffic terms) to the title or short description, ensuring natural language.
- 2Rewrite the full description to weave in "restaurant finder", "pizza delivery", and "deep dish pizza" while keeping it concise and benefit‑focused.
- 3Launch a short‑term install campaign targeting Chicago‑area users to boost daily installs and trigger chart placement.
- 4Refresh store‑listing visuals (screenshots, video, feature graphic) to emphasize delivery, rewards, and signature deep‑dish pizza.
- 5Set up A/B testing for title and subtitle variations to measure impact on keyword rankings and install volume.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1695 characters, providing good keyword density and information for users.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): lou's rewards, pizza menu.
Good visibility score
Score of 77/100 indicates solid app store presence.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Lou Malnati’s Pizzeria?
Lou Malnati’s Pizzeria has a visibility score of 77 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 18, 2026.
On how many keywords does Lou Malnati’s Pizzeria rank?
Lou Malnati’s Pizzeria is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Lou Malnati’s Pizzeria?
Based on shared keyword rankings, the most frequent competitors of Lou Malnati’s Pizzeria are Millie and Lou: Colouring, Chicago Pizza, Vero Chicago Pizza. These apps appear next to Lou Malnati’s Pizzeria on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Lou Malnati’s Pizzeria in on the Google Play?
Lou Malnati’s Pizzeria is listed in the Food & Drink category on the Google Play.
How can Lou Malnati’s Pizzeria improve its App Store Optimization?
Based on this audit, Lou Malnati’s Pizzeria should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Lou Malnati’s Pizzeria.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.