This audit was generated on April 18, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| lou malnati's | #1 | — | ||||
| lou's rewards | #1 | — | ||||
| pizza menu | #6 | |||||
| chicago style pizza | #15 | |||||
| pizza near me | #18 | |||||
| deep dish pizza | #45 | |||||
| pizza delivery | #55 | |||||
| food ordering | Not ranked | — | — | |||
| restaurant finder | Not ranked | — | — | |||
| online ordering | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Lou Malnati’s Pizzeria boasts excellent quality and brand‑keyword rankings, but lacks chart presence and fails to rank for several high‑traffic search terms, limiting its discovery potential.
The app holds a 4.8 rating from 8,133 reviews and a perfect 100% quality score, indicating strong user satisfaction and compliance with store guidelines, which supports higher conversion rates.
Brand‑centric terms such as "lou malnati's" (rank 1) and "lou's rewards" (rank 1) are top‑ranked with solid traffic, demonstrating effective brand ASO and providing a solid foundation for visibility.
Charts Score is 0% and the app is not ranked in the Food & Drink category, meaning organic installs from chart browsing are missing. This is a major visibility gap.
Key search terms "food ordering" (traffic 81), "restaurant finder" (traffic 76) and "online ordering" (traffic 81) are not ranked, despite high demand and moderate difficulty, representing missed acquisition opportunities.
Incorporate top‑traffic, unranked keywords (e.g., "Food Ordering" and "Online Ordering") into the app title or short description while preserving brand identity to boost relevance for those searches.
Update screenshots, video, and feature graphics to spotlight delivery, deep‑dish pizza, and the rewards program; a stronger CTA can improve click‑through and conversion, helping lift chart rankings.
Actionable recommendations to improve your visibility
Your description is 1695 characters, providing good keyword density and information for users.
Your 4.8 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 2 keyword(s): lou's rewards, pizza menu.
Score of 77/100 indicates solid app store presence.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Lou Malnati’s Pizzeria has a visibility score of 77 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 18, 2026.
Lou Malnati’s Pizzeria is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Lou Malnati’s Pizzeria are Millie and Lou: Colouring, Chicago Pizza, Vero Chicago Pizza. These apps appear next to Lou Malnati’s Pizzeria on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Lou Malnati’s Pizzeria is listed in the Food & Drink category on the Google Play.
Based on this audit, Lou Malnati’s Pizzeria should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Lou Malnati’s Pizzeria.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.