This audit was generated on April 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dickey's | #1 | — |  |     | ||
| barbecue pit | #1 | — |  |    | ||
| barbecue delivery | #7 |  |  |      | ||
| texas bbq | #24 |  |  |      | ||
| smoked meatOpportunity | #65 |  |  |      | ||
| bbq restaurantOpportunity | #75 |  |  |     | ||
| food orderingOpportunity | Not ranked | — | — |   | ||
| catering servicesOpportunity | Not ranked | — | — |      | ||
| meal orderingOpportunity | Not ranked | — | — |    | ||
| curbside pickupOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Postmates - Food Delivery
Food & Drink
Texas Holdem Poker & Blackjack
Game Card
Cooking BBQ King
Game Arcade
The Meat Up
Food & Drink
KFC US - Ordering App
Food & Drink
Premium Food Delivery
Food & Drink
Calorie Counter by fatsecret
Health & Fitness
BBQ Pit
Food & Drink
Foodie Skewer: Grill Order
Game Casual
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
McDonald's
DoorDash: Food, Grocery, More
Subway®
7-Eleven: Rewards & Shopping
Dairy Queen® Food & Treats
Uber Eats: Food and Grocery
KFC US - Ordering App
BURGER KING® App
The Cheesecake Factory
Instacart: Get Food Delivery
Domino's Pizza USA
Too Good To Go: End Food Waste
Starbucks
Popeyes® App
Chick-fil-A®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Dickey's Barbecue Pit boasts strong brand keyword rankings (rank 1 for "dickey's" and "barbecue pit") and a high quality score (90%), but it lacks chart presence and fails to rank for several high‑traffic generic keywords, reducing its overall discoverability.
The app ranks #1 for its brand terms "dickey's" (traffic 59) and "barbecue pit" (traffic 35) with low difficulty, driving consistent organic installs. Leverage this by reinforcing brand messaging in visuals and copy.
Charts Score is 0%, meaning the app is not appearing in top‑list or category charts, which limits algorithmic boost. Without chart visibility, acquisition relies solely on keyword searches.
Key terms such as "food ordering" (traffic 81), "catering services" (traffic 58) and "curbside pickup" (traffic 51) are not ranked at all, despite moderate difficulty (33‑43). This gap leaves a large search volume untapped.
Current ranks for "bbq restaurant" (75) and "smoked meat" (65) are low relative to their traffic (56 and 28). Optimizing the long description and adding these exact phrases can push them into the top 30, capturing additional users.
A sustained increase in daily installs (e.g., through limited‑time promos or loyalty offers) will improve the algorithmic chart position, turning the 0% Charts Score into measurable rankings.
- 1Add top‑traffic non‑brand keywords (e.g., "food ordering", "catering services", "curbside pickup") to the app title and short description while staying within character limits.
- 2Rewrite the long description to naturally embed missing high‑traffic terms and LSI phrases like "bbq restaurant", "smoked meat", and "meal ordering".
- 3Launch a short‑term install campaign (e.g., discount code or free side) to spike daily downloads and trigger chart eligibility.
- 4Refresh screenshots and feature graphic to highlight catering, delivery, and curbside pickup options, reinforcing the new keyword focus.
- 5Implement an in‑app prompt for five‑star reviews after order completion to maintain the 4.7 rating and improve the Quality Score.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): barbecue delivery.
Good visibility score
Score of 64/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Dickey's Barbecue Pit?
Dickey's Barbecue Pit has a visibility score of 64 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 18, 2026.
On how many keywords does Dickey's Barbecue Pit rank?
Dickey's Barbecue Pit is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Dickey's Barbecue Pit?
Based on shared keyword rankings, the most frequent competitors of Dickey's Barbecue Pit are KFC US - Ordering App, Postmates - Food Delivery, Premium Food Delivery. These apps appear next to Dickey's Barbecue Pit on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Dickey's Barbecue Pit in on the Google Play?
Dickey's Barbecue Pit is listed in the Food & Drink category on the Google Play.
How can Dickey's Barbecue Pit improve its App Store Optimization?
Based on this audit, Dickey's Barbecue Pit should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Dickey's Barbecue Pit.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.