This audit was generated on April 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| tokyo joe's | #1 | — |  |     | ||
| food orderingOpportunity | Not ranked | — | — |      | ||
| japanese foodOpportunity | Not ranked | — | — |      | ||
| asian cuisineOpportunity | Not ranked | — | — |      | ||
| restaurant deliveryOpportunity | Not ranked | — | — |  | ||
| healthy eatingOpportunity | Not ranked | — | — |      | ||
| fast casualOpportunity | Not ranked | — | — |      | ||
| sushi deliveryOpportunity | Not ranked | — | — | | ||
| poke bowlOpportunity | Not ranked | — | — |      | ||
| online orderingOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Joe - Order Ahead & Rewards
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
McDonald's
DoorDash: Food, Grocery, More
Subway®
7-Eleven: Rewards & Shopping
Dairy Queen® Food & Treats
Uber Eats: Food and Grocery
KFC US - Ordering App
BURGER KING® App
The Cheesecake Factory
Instacart: Get Food Delivery
Domino's Pizza USA
Too Good To Go: End Food Waste
Starbucks
Popeyes® App
Chick-fil-A®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Tokyo Joe's Ordering has a strong brand‑name presence (rank 1 for "tokyo joe's") but suffers from very low overall visibility (score 11/100) due to poor keyword coverage, no chart rankings, and a modest rating. Immediate focus should be on keyword expansion and metadata optimization to capture high‑traffic terms and improve rankings.
The exact brand name "tokyo joe's" ranks #1 with 31 search volume and moderate difficulty (38), guaranteeing baseline discoverability. Keep the brand name in the title and consider adding a tagline that still preserves this ranking.
Only 1 of the 10 analyzed keywords is ranked (10% coverage). High‑traffic terms like "food ordering" (81), "japanese food" (60), and "sushi delivery" (78) are not ranking, limiting organic reach. Expand and strategically place these keywords in the title, short description, and long description.
Charts Score is 0% – the app isn’t appearing in global or category top charts, which heavily impacts discoverability and user trust. The low Quality Score (25%) and rating (3.4) are contributing factors.
The only listed competitor, "Joe - Order Ahead & Rewards," shares just one keyword and is ranked behind. By capturing additional shared keywords and highlighting unique value (fast‑casual, healthy), you can siphon its user base.
Incorporate high‑traffic, medium‑difficulty keywords (e.g., "food ordering" difficulty 43, "online ordering" difficulty 44) early in the short and long descriptions, and add them to the keyword field. Use bullet points and bold formatting to improve readability and keyword density.
- 1Revise the app title to include a top keyword (e.g., "Tokyo Joe's Food Ordering") while retaining the brand name.
- 2Rewrite the short and full description, inserting high‑traffic keywords (food ordering, japanese food, sushi delivery, online ordering) within the first 80 characters.
- 3Launch a rating‑boost campaign: prompt satisfied users for 5‑star reviews, address negative feedback, and fix any reported bugs.
- 4Implement an install‑incentive program (referral rewards, limited‑time discounts) to increase download volume and trigger chart rankings.
- 5Update visual assets with new screenshots and a short video that showcase the fast‑casual menu, healthy ingredients, and quick delivery to improve conversion rates.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 11/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Tokyo Joe's Ordering?
Tokyo Joe's Ordering has a visibility score of 11 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 18, 2026.
On how many keywords does Tokyo Joe's Ordering rank?
Tokyo Joe's Ordering is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Tokyo Joe's Ordering?
Based on shared keyword rankings, the most frequent competitors of Tokyo Joe's Ordering are Joe - Order Ahead & Rewards. These apps appear next to Tokyo Joe's Ordering on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Tokyo Joe's Ordering in on the Google Play?
Tokyo Joe's Ordering is listed in the Food & Drink category on the Google Play.
How can Tokyo Joe's Ordering improve its App Store Optimization?
Based on this audit, Tokyo Joe's Ordering should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Tokyo Joe's Ordering.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.