This audit was generated on April 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| friendly's | #1 | — |  |     | ||
| restaurant deliveryOpportunity | Not ranked | — | — |      | ||
| ice cream shopOpportunity | Not ranked | — | — |      | ||
| burger orderOpportunity | Not ranked | — | — |      | ||
| food pickupOpportunity | Not ranked | — | — | | ||
| dine in rewardsOpportunity | Not ranked | — | — |      | ||
| meal customizationOpportunity | Not ranked | — | — |      | ||
| order trackerOpportunity | Not ranked | — | — |      | ||
| fast food deliveryOpportunity | Not ranked | — | — | | ||
| restaurant menuOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Friendly Social Browser
Social
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
McDonald's
DoorDash: Food, Grocery, More
Subway®
7-Eleven: Rewards & Shopping
Dairy Queen® Food & Treats
Uber Eats: Food and Grocery
KFC US - Ordering App
BURGER KING® App
The Cheesecake Factory
Instacart: Get Food Delivery
Domino's Pizza USA
Too Good To Go: End Food Waste
Starbucks
Popeyes® App
Chick-fil-A®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Friendly's Restaurant has a strong quality score (88%) and its brand keyword ranks #1, but suffers from extremely low overall visibility (16/100) due to poor keyword coverage and no chart rankings. Immediate focus should be expanding high‑traffic keyword presence and improving store listing assets to drive installs.
The keyword "friendly's" ranks 1st with a traffic potential of 50, showing strong brand recognition. Leverage this by keeping the brand name prominent in the title and using it as a seed for related keyword clustering.
The app scores 88% on quality, indicating good ratings (4.4/5) and stable performance. Maintain user experience and continue encouraging positive reviews to keep this metric high.
Only 1 of 10 target keywords is ranked; high‑traffic terms like "restaurant delivery" (traffic 79) and "ice cream shop" (traffic 65) are not appearing. This limits discoverability and account for the 15% keyword score.
The app has a 0% chart score and is not ranked in either global or category charts, preventing organic install momentum. Without chart visibility, even strong ratings won’t translate into downloads.
Integrate top‑traffic, moderate‑difficulty keywords (e.g., "restaurant delivery" difficulty 43, "burger order" difficulty 41, "food pickup" difficulty 45) into the title, short description, and long description. Use natural language and bullet points to improve relevance without keyword stuffing.
- 1Rewrite title and short description to include 2‑3 high‑traffic keywords (e.g., "Restaurant Delivery, Ice Cream Shop, Food Pickup").
- 2Expand the long description with keyword‑rich sections for each major service (delivery, pickup, dine‑in, rewards) while keeping readability.
- 3Update screenshots and feature graphic with caption overlays that feature target keywords and highlight rewards, order tracking, and customization.
- 4Launch a short‑term install campaign (e.g., Google App Campaign) to boost download volume and generate chart momentum.
- 5Implement an in‑app prompt for users to leave 5‑star reviews after a successful order to increase review count and rating stability.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Friendly's Restaurant?
Friendly's Restaurant has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 18, 2026.
On how many keywords does Friendly's Restaurant rank?
Friendly's Restaurant is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Friendly's Restaurant?
Based on shared keyword rankings, the most frequent competitors of Friendly's Restaurant are Friendly Social Browser. These apps appear next to Friendly's Restaurant on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Friendly's Restaurant in on the Google Play?
Friendly's Restaurant is listed in the Food & Drink category on the Google Play.
How can Friendly's Restaurant improve its App Store Optimization?
Based on this audit, Friendly's Restaurant should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Friendly's Restaurant.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.