This audit was generated on April 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| cooper's hawk | #1 | — |  |     | ||
| cooper's hawk wine | #1 | — |  |    | ||
| wine membership | #1 | — |  |    | ||
| reservationsOpportunity | #79 |  |  |      | ||
| wine clubOpportunity | Not ranked | — | — |   | ||
| restaurant finderOpportunity | Not ranked | — | — |     | ||
| wine tastingOpportunity | Not ranked | — | — |     | ||
| wine pairingOpportunity | Not ranked | — | — |    | ||
| wine rewardsOpportunity | Not ranked | — | — |      | ||
| wine locatorOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Royal Caribbean International
Travel & Local
Dutch Bros
Food & Drink
Disneyland Lines
Travel & Local
Total Wine & More
Food & Drink
Wine.com
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
McDonald's
DoorDash: Food, Grocery, More
Subway®
7-Eleven: Rewards & Shopping
Dairy Queen® Food & Treats
Uber Eats: Food and Grocery
KFC US - Ordering App
BURGER KING® App
The Cheesecake Factory
Instacart: Get Food Delivery
Domino's Pizza USA
Too Good To Go: End Food Waste
Starbucks
Popeyes® App
Chick-fil-A®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Cooper's Hawk enjoys strong brand keyword rankings and a high user rating, but overall visibility is low due to limited keyword coverage and no chart presence. Prioritize expanding ranked keywords and boosting downloads to improve the visibility score.
The app ranks #1 for "cooper's hawk", "cooper's hawk wine", and "wine membership", capturing high traffic (74, 39, 32) with low difficulty. Leverage this by reinforcing the brand in the title and subtitle to maintain authority.
A 4.8‑star rating from 6,520 reviews contributes to a 63% quality score, signaling trust to both users and the Play algorithm. Encourage continued positive reviews to sustain this advantage.
Only 4 of the top 10 target keywords are ranked; high‑traffic terms like "wine club" (traffic 64), "restaurant finder" (76) and "wine tasting" (56) are missing entirely. This gaps the visibility score to 54%.
Charts score is 0%, meaning the app isn’t appearing in top‑ranked lists for its category or globally, which further suppresses discoverability. A boost in downloads and engagement is needed to enter charts.
Keywords such as "wine club", "restaurant finder", "wine tasting", "wine pairing", "wine rewards", and "wine locator" each have traffic 60‑76 and moderate difficulty (35‑41). Incorporating them into the title, short description, and in‑app UI text can unlock new rankings.
The app is currently unranked in the Food & Drink category. Optimizing the subtitle and short description with category‑relevant terms and encouraging category‑specific downloads can achieve a foothold.
- 1Add top unranked high‑traffic keywords (e.g., "wine club", "restaurant finder", "wine tasting") to the app title and subtitle while keeping the brand first.
- 2Refresh the short and long description to naturally embed the new keywords, using bullet points and the brand story to maintain readability.
- 3Update screenshot captions and in‑app text with the same keywords to reinforce relevance for the Play algorithm.
- 4Launch a download‑drive campaign (e.g., limited‑time wine rewards) to increase install velocity and push the app into the global/category charts.
- 5Implement an in‑app prompt for 5‑star reviews after a positive experience to maintain the 4.8 rating and gather fresh testimonial content.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2832 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): wine membership.
Infrequent updates
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Cooper's Hawk?
Cooper's Hawk has a visibility score of 44 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 18, 2026.
On how many keywords does Cooper's Hawk rank?
Cooper's Hawk is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Cooper's Hawk?
Based on shared keyword rankings, the most frequent competitors of Cooper's Hawk are Dutch Bros, Royal Caribbean International, Disneyland Lines. These apps appear next to Cooper's Hawk on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Cooper's Hawk in on the Google Play?
Cooper's Hawk is listed in the Food & Drink category on the Google Play.
How can Cooper's Hawk improve its App Store Optimization?
Based on this audit, Cooper's Hawk should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Cooper's Hawk.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.