This audit was generated on April 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| jack's | #1 | — |  |     | ||
| jack's rewards | #1 | — |  |   | ||
| jack's deals | #1 | — | |   | ||
| jack's online ordering | #1 | — | |   | ||
| southern cuisine | #15 |  |  |      | ||
| restaurant rewards | #46 |  |  |      | ||
| southern foodOpportunity | Not ranked | — | — |  | ||
| food delivery | Not ranked | — | — |      | ||
| southern restaurantOpportunity | Not ranked | — | — |   | ||
| food pickupOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Five Four Rewards
Food & Drink
Southern Bank Personal
Finance
Jack in the Box® - Order Food
Food & Drink
Logan's Rewards
Lifestyle
Jack's Convention 2023
Business
Jack's Flight Club
Travel & Local
Train Chef: Cooking Fever Game
Game Arcade
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
McDonald's
DoorDash: Food, Grocery, More
Subway®
7-Eleven: Rewards & Shopping
Dairy Queen® Food & Treats
Uber Eats: Food and Grocery
KFC US - Ordering App
BURGER KING® App
The Cheesecake Factory
Instacart: Get Food Delivery
Domino's Pizza USA
Too Good To Go: End Food Waste
Starbucks
Popeyes® App
Chick-fil-A®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Jack's has strong brand keyword rankings but suffers from low overall visibility due to missing high‑traffic generic terms and no chart presence. The top priority is to capture core food‑delivery keywords and boost installs to improve chart rankings.
The app ranks #1 for brand‑related terms (jack's, jack's rewards, jack's deals, jack's online ordering) with traffic scores of 38‑45. Leverage this authority by cross‑linking these terms in the title and subtitle to reinforce brand recall.
High‑traffic generic keywords like "southern food" (traffic 73), "food delivery" (traffic 74) and "food pickup" (traffic 82) are not ranked at all, costing potential visibility. Incorporate these terms naturally into the title, short description, and long description.
Charts Score is 0%, meaning the app is not appearing in global or category top‑charts, which limits organic discoverability. A focused install‑growth campaign (ASO‑driven ads, referral incentives) is needed to push the app into the top‑200 of Food & Drink.
Only 4 of the top 10 target keywords rank (40%). Keywords such as "restaurant rewards" (rank 46, traffic 65) and "southern cuisine" (rank 15) have moderate difficulty and can be moved higher with optimized metadata and localized keyword sets.
Current rating is 3.6★ from 2,950 reviews, dragging the Quality Score to 65%. Implement in‑app prompts after a successful order and run a limited‑time double‑points reward to encourage 5‑star feedback, aiming for a 4.2★+ rating.
- 1Revise title and short description to include top‑traffic generic keywords (e.g., "Southern Food Delivery & Pickup").
- 2Add the missing high‑traffic keywords (southern food, food delivery, food pickup) throughout the long description, using natural language and bullet points.
- 3Launch a short‑term install‑boost campaign (Google UAC, social promos) tied to a double‑points reward to push the app into the Food & Drink top‑200 charts.
- 4Update screenshots and video to highlight delivery, pickup, and rewards features, adding overlay text with target keywords.
- 5Implement an in‑app 5‑star rating prompt after order completion and run a “Leave a Review, Earn Bonus Points” incentive to raise the average rating above 4.0.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Jack's?
Jack's has a visibility score of 35 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 18, 2026.
On how many keywords does Jack's rank?
Jack's is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Jack's?
Based on shared keyword rankings, the most frequent competitors of Jack's are Jack in the Box® - Order Food, Five Four Rewards, Logan's Rewards. These apps appear next to Jack's on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Jack's in on the Google Play?
Jack's is listed in the Food & Drink category on the Google Play.
How can Jack's improve its App Store Optimization?
Based on this audit, Jack's should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Jack's.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.