This audit was generated on April 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sunbit | #1 | — |  |     | ||
| sunbit card | #1 | — | |    | ||
| payment plans | #25 |  |  |      | ||
| buy now pay later | #35 |  |  |  | ||
| credit card managerOpportunity | Not ranked | — | — |      | ||
| installment loansOpportunity | Not ranked | — | — |      | ||
| pay over timeOpportunity | Not ranked | — | — |  | ||
| manage paymentsOpportunity | Not ranked | — | — |     | ||
| payment trackerOpportunity | Not ranked | — | — |     | ||
| buy nowOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
ZayZoon - Wages On-Demand
Finance
Kikoff - Build Credit Quickly
Finance
Sunbeast
Finance
Split Pay by Rent App
Finance
PayLater - Split in 4 payments
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
TurboTax: File Your Tax Return
PayPal - Pay, Send, Save
Chime® – Fee-Free Banking
Venmo
OnePay – Mobile Banking
Testerup: Test & Earn Rewards
Capital One Mobile
Intuit Credit Karma
Progressive
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Wells Fargo Mobile®
State Farm®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Sunbit has a strong quality score (88%) and dominates its brand keywords, but its overall visibility is low (39/100) due to poor keyword coverage and missing category rankings. Immediate focus should be on expanding and optimizing keyword usage and improving chart performance.
Sunbit ranks #1 for its own brand terms "sunbit" and "sunbit card", driving high traffic (79 and 55 respectively) with moderate difficulty. Leverage this by cross‑linking brand assets and encouraging user shares to maintain top positions.
Only 4 of the 10 target keywords are ranked; high‑traffic terms like "pay over time" (traffic 70) and "installment loans" (traffic 47) are not ranked at all. This caps discoverability despite a 47% keyword score.
Charts score is 0% with no global or category ranking, meaning the app isn’t appearing in top‑install lists. This limits organic install momentum and reduces algorithmic confidence.
Keywords such as "buy now pay later" (traffic 74, rank 35) and "payment plans" (traffic 75, rank 25) have moderate difficulty and can be captured with on‑page optimization. Incorporate them into the title, short description, and long description.
Competitors like ZayZoon and Kikoff rank ahead on shared keywords but have fewer brand‑specific rankings. Differentiating with unique value propositions (e.g., "no hidden fees") in the store listing can steal traffic from these apps.
Current assets lack keyword‑rich captions and localized visuals, which are key for conversion. Updating screenshots, feature graphics, and adding a short video with on‑screen text using target keywords can boost click‑through and install rates.
- 1Update the app title and short description to include primary high‑traffic keyword "Buy Now Pay Later" while keeping brand identity.
- 2Rewrite the long description (~4,000 characters) to naturally embed at least 8 unranked high‑traffic keywords (e.g., "pay over time", "installment loans", "credit card manager", "payment tracker").
- 3Add a keyword field string with a mix of exact and phrase matches: "buy now pay later, pay over time, installment loans, payment plans, credit card manager, payment tracker".
- 4Refresh screenshots and add a 15‑second video; each asset should feature a caption containing a target keyword.
- 5Launch a short‑term install incentive (referral or discount) to boost daily install numbers and achieve a presence on the Finance category chart.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Sunbit?
Sunbit has a visibility score of 39 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 19, 2026.
On how many keywords does Sunbit rank?
Sunbit is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Sunbit?
Based on shared keyword rankings, the most frequent competitors of Sunbit are Sunbeast, ZayZoon - Wages On-Demand, Split Pay by Rent App. These apps appear next to Sunbit on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Sunbit in on the Google Play?
Sunbit is listed in the Finance category on the Google Play.
How can Sunbit improve its App Store Optimization?
Based on this audit, Sunbit should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sunbit.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.