How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dwellin | #1 | — | ||||
| home maintenance | #2 | |||||
| personalized home roadmap | #16 | |||||
| sustainable living | #89 | |||||
| home inventory | Not ranked | — | — | |||
| homeowner tools | Not ranked | — | — | |||
| home repair | Not ranked | — | — | |||
| home management | Not ranked | — | — | |||
| net zero living | Not ranked | — | — | |||
| home budget tracker | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
House & Home
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Occurrence count shows how many keywords each competitor appears on
House & Home chart position
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ecobee
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Dwellin faces significant ASO challenges with a low visibility score of 41/100, zero chart presence, and only 2 of 10 analyzed keywords ranking in top positions. The app shows promise with its brand term 'dwellin' at #1 and low-competition opportunity keywords, but critical gaps in keyword optimization and category ranking must be addressed immediately.
Only 4 of 10 analyzed keywords rank at all, with 6 completely unranked including high-traffic terms like 'home repair' (55 traffic) and 'home budget tracker' (51 traffic). The app ranks #89 for 'sustainable living' despite moderate difficulty (30), indicating poor keyword integration in metadata. Priority: Restructure title and description to include exact-match priority keywords in first 30 characters.
The app's 0% Charts Score with no ranking in House & Home category is devastating for discoverability. With 146 reviews and a mediocre 3.7 rating, Dwellin lacks the review velocity and rating quality needed for category featuring. This eliminates organic browse traffic which typically drives 20-30% of installs in home utility apps.
Ranking #1 for 'dwellin' with 44 traffic demonstrates effective brand protection. The 30 difficulty score shows low competition in branded space, which should be leveraged to capture users familiar with the product. This creates a foundation for building keyword clusters around the brand.
Keywords like 'personalized home roadmap' (rank 16, 48 traffic, 32 difficulty) and 'net zero living' (53 traffic, 36 difficulty) show low competition gaps competitors haven't exploited. Dwellin's focus on sustainability and personalized guidance aligns with these terms—optimizing for 5-7 long-tail combinations could capture 200+ monthly traffic with minimal competition.
Competitors show minimal keyword overlap (1 shared each), indicating fragmented market positioning. 'Home Maintenance Reminders' ranking ahead with only 1 shared keyword suggests Dwellin can differentiate through feature-specific terms rather than generic 'home maintenance' (difficulty 55). Focus on unique value propositions like 'home binder' and 'service pro access' in metadata.
Current title 'Dwellin: easy home maintenance' wastes 47 characters and misses high-opportunity terms. 'Easy' has negligible search volume; replacing with 'home repair planner' or 'home management' (both analyzed keywords) would improve ranking potential for 38-55 traffic keywords while maintaining readability under 30-character display limit.
Actionable recommendations to improve your visibility
Your description is 1850 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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