Dwellin: easy home maintenance

Only 4 of 10 analyzed keywords rank at all, with 6 completely unranked including high-traffic terms like 'home repair' (55 traffic) and 'home budget tracker' (51 traffic). The app ranks #89 for 'sustainable living' despite moderate difficulty (30), indicating poor keyword integration in metadata. Priority: Restructure title and description to include exact-match priority keywords in first 30 characters.

The app's 0% Charts Score with no ranking in House & Home category is devastating for discoverability. With 146 reviews and a mediocre 3.7 rating, Dwellin lacks the review velocity and rating quality needed for category featuring. This eliminates organic browse traffic which typically drives 20-30% of installs in home utility apps.

Ranking #1 for 'dwellin' with 44 traffic demonstrates effective brand protection. The 30 difficulty score shows low competition in branded space, which should be leveraged to capture users familiar with the product. This creates a foundation for building keyword clusters around the brand.

Keywords like 'personalized home roadmap' (rank 16, 48 traffic, 32 difficulty) and 'net zero living' (53 traffic, 36 difficulty) show low competition gaps competitors haven't exploited. Dwellin's focus on sustainability and personalized guidance aligns with these terms—optimizing for 5-7 long-tail combinations could capture 200+ monthly traffic with minimal competition.

Competitors show minimal keyword overlap (1 shared each), indicating fragmented market positioning. 'Home Maintenance Reminders' ranking ahead with only 1 shared keyword suggests Dwellin can differentiate through feature-specific terms rather than generic 'home maintenance' (difficulty 55). Focus on unique value propositions like 'home binder' and 'service pro access' in metadata.

Current title 'Dwellin: easy home maintenance' wastes 47 characters and misses high-opportunity terms. 'Easy' has negligible search volume; replacing with 'home repair planner' or 'home management' (both analyzed keywords) would improve ranking potential for 38-55 traffic keywords while maintaining readability under 30-character display limit.