This audit was generated on April 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| lens ai | #1 | — |  |     | ||
| object identifier | #13 |  |  |     | ||
| ai scanner | #23 |  |  |      | ||
| image recognition | #29 |  |  |    | ||
| pet scannerOpportunity | Not ranked | — | — |      | ||
| plant identifier | Not ranked | — | — |      | ||
| coin recognizerOpportunity | Not ranked | — | — |      | ||
| animal scannerOpportunity | Not ranked | — | — |      | ||
| flower identifierOpportunity | Not ranked | — | — |  | ||
| dog breed identifierOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Object Detection - Ai Identify
Tools
PhotoScan by Google Photos
Photography
GPT Detector - Check AI Text
Education
Google Lens
Tools
Lens ID - AI Identify & Search
Tools
Image Upscaler Offline
Photography
DetectGPT: AI Detector
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
PDF & Launcher for Android
Cleanup: Phone Storage Cleaner
Find My Phone by Clap Launcher
QR & Barcode Scanner
Move to iOS
QR Scanner & Barcode Reader
Clean Sweep Plus
Google Authenticator
Clean Utility Toolkit
Cleaner Guard
Samsung Smart Switch Mobile
QR & Barcode Scanner Launcher
Norton360 Antivirus & Security
Cleaner Toolbox
QR Scanner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Lens AI ranks #1 for its brand keyword but suffers from a low rating and limited visibility for high‑traffic, low‑difficulty keywords, resulting in a modest visibility score of 42/100. Immediate focus should be on boosting rankings for unranked keywords and improving user perception to drive downloads.
The app holds the #1 position for "lens ai" with a traffic score of 58, establishing strong brand visibility. Leverage this by reinforcing the brand name in title and promotional assets.
Current rating is 3.0 from 936 reviews, which is below the average for top competitors and likely hurts conversion. Implement in‑app review prompts and address common complaints to lift the score.
Six of the ten analyzed keywords (e.g., "plant identifier" traffic 52, difficulty 81; "pet scanner" traffic 38, difficulty 46) are not ranked, missing sizable search volume. Prioritize these in metadata and ASO experiments.
Keywords like "object identifier" (rank 13, difficulty 39) and "image recognition" (rank 29, difficulty 34) already have decent rankings; fine‑tune title, short description, and tags to push them into the top 10.
The app’s description lacks many high‑traffic terms (e.g., "coin recognizer", "dog breed identifier"). Expand the short description and long description with these keywords while keeping readability.
Competitors like Google Lens showcase clear use‑case screenshots. Adding dedicated screenshots/video for plants, pets, and coins can improve conversion and signal relevance for those keywords.
- 1Update title and short description to include top unranked keywords (e.g., "Plant Identifier", "Pet Scanner", "Coin Recognizer").
- 2Implement a timed in‑app review prompt and address negative feedback to raise rating above 4.0.
- 3Create new screenshots and a short video demo highlighting AI scanning for plants, pets, and coins.
- 4Add localized metadata for high‑traffic languages (e.g., English, Spanish, Turkish) focusing on the unranked keywords.
- 5Run A/B tests on icon and feature graphic to improve click‑through rate and overall conversion.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2466 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Lens AI: Identify Anything?
Lens AI: Identify Anything has a visibility score of 42 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 20, 2026.
On how many keywords does Lens AI: Identify Anything rank?
Lens AI: Identify Anything is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Lens AI: Identify Anything?
Based on shared keyword rankings, the most frequent competitors of Lens AI: Identify Anything are Google Lens, Object Detection - Ai Identify, Lens ID - AI Identify & Search. These apps appear next to Lens AI: Identify Anything on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Lens AI: Identify Anything in on the Google Play?
Lens AI: Identify Anything is listed in the Tools category on the Google Play.
How can Lens AI: Identify Anything improve its App Store Optimization?
Based on this audit, Lens AI: Identify Anything should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Lens AI: Identify Anything.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.