This audit was generated on April 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| bestmate | #1 | — |  |     | ||
| small business management | #4 |  |  |   | ||
| business automation tools | #16 |  |  |      | ||
| business schedulingOpportunity | #66 |  |  |      | ||
| invoicing appOpportunity | Not ranked | — | — |      | ||
| payment processingOpportunity | Not ranked | — | — |      | ||
| team collaboration toolsOpportunity | Not ranked | — | — |      | ||
| customer management softwareOpportunity | Not ranked | — | — |     | ||
| online booking portalOpportunity | Not ranked | — | — |      | ||
| invoice maker | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Business and Management Course
Education
Smart Post: Post Scheduler
Business
HelloLeads CRM - Sales Tracker
Business
Bestmate Investment
Finance
Small Business Startup
Business
Humanity Schedule by TCP
Business
airSlate: Business Automation
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
DoorDash - Dasher
Microsoft Authenticator
Zoom Workplace
ADP Mobile Solutions
FedEx Mobile
Uber - Driver: Drive & Deliver
LinkedIn: Community & Network
Amazon Flex
Easy PDF-Read PDF
UKG Pro
Permission Guard
Workday
UPS
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Bestmate shows strong brand recognition (rank #1 for 'bestmate') but suffers from poor visibility in high-value business keywords, ranking for only 4/10 tracked terms with zero chart presence. The 42/100 Visibility Score indicates critical gaps in keyword optimization and discoverability that must be addressed to compete in the crowded small business app market.
Bestmate ranks #1 for its brand name with 45 traffic score and low difficulty (27), demonstrating established brand recognition among 50,000+ businesses. This foundation can be leveraged for broader keyword expansion by associating brand terms with high-value features.
The 78% Quality Score with 4.4/5 rating from 55 reviews indicates good user satisfaction and retention potential. This signals that conversion rate optimization (CRO) efforts could yield strong results if visibility improves.
Only 40% keyword coverage with 6/10 high-value terms unranked, including 'invoice maker' (73 traffic, 86 difficulty), 'online booking portal' (54 traffic), and 'invoicing app' (55 traffic). Missing these feature-specific terms severely limits organic discovery for users searching by function rather than brand.
0% Charts Score with no Business category ranking eliminates a major discovery channel. Competitors likely dominate this placement, suggesting Bestmate needs significant install velocity improvements through paid UA or featuring campaigns to break into top charts.
Nearly all tracked keywords show moderate difficulty (27-42) except 'invoice maker' (86), indicating achievable ranking potential. Strategic focus on 'business automation tools' (rank 16, 44 traffic, 37 difficulty) and 'small business management' (rank 4, 34 traffic) could quickly improve visibility.
The app supports 8+ core features (invoices, estimates, payments, scheduling, portal, SMS, team, expenses) but only 2-3 appear in keyword rankings. Expanding metadata with specific long-tail combinations like 'invoice and payment app' or 'scheduling with payment collection' could capture underserved niches with lower competition.
- 1Rewrite title and short description to prioritize 'invoice maker', 'online booking', and 'payment processing' using exact match placements in first 30 characters
- 2Expand long description with dedicated sections for each core feature using keyword variations, especially for unranked high-traffic terms like 'team collaboration tools' and 'customer management software'
- 3Implement A/B testing on screenshots and video preview emphasizing the 'all-in-one' value prop to improve conversion from existing 'small business management' rank 4 traffic
- 4Launch targeted Google App Campaigns focused on ranking keywords to drive install velocity and attempt category chart entry within 30 days
- 5Add competitor keyword research on 'Business and Management Course' and 'Smart Post: Post Scheduler' to identify their ranking terms for potential targeting
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3845 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): small business management.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Bestmate: Small Business App?
Bestmate: Small Business App has a visibility score of 42 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 20, 2026.
On how many keywords does Bestmate: Small Business App rank?
Bestmate: Small Business App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Bestmate: Small Business App?
Based on shared keyword rankings, the most frequent competitors of Bestmate: Small Business App are Bestmate Investment, Business and Management Course, Small Business Startup. These apps appear next to Bestmate: Small Business App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Bestmate: Small Business App in on the Google Play?
Bestmate: Small Business App is listed in the Business category on the Google Play.
How can Bestmate: Small Business App improve its App Store Optimization?
Based on this audit, Bestmate: Small Business App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Bestmate: Small Business App.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.