How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| playbook | #1 | — | ||||
| personal trainers | #92 | |||||
| workout plans | Not ranked | — | — | |||
| fitness coaches | Not ranked | — | — | |||
| yoga training | Not ranked | — | — | |||
| nutrition plans | Not ranked | — | — | |||
| home workouts | Not ranked | — | — | |||
| fitness programs | Not ranked | — | — | |||
| celebrity trainers | Not ranked | — | — | |||
| online fitness | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Playbook suffers from severe visibility issues with only 2/10 keywords ranking and zero chart presence despite strong app quality (4.9 rating). The app ranks #1 for its branded term but fails to capture high-value fitness keywords, leaving significant organic acquisition potential untapped.
Playbook holds position #1 for its branded keyword with 70 traffic score, protecting branded search intent. However, this represents only defensive ASO with no offensive keyword capture.
Only 2 of 10 tracked keywords rank, with 'personal trainers' at a useless #92 position. High-volume terms like 'home workouts' (62 traffic), 'workout plans' (63 traffic), and 'online fitness' (61 traffic) are completely unranked despite moderate difficulty scores (35-49), indicating fundamental metadata optimization failures.
Zero chart presence in Health & Fitness category signals extremely low download velocity and poor conversion from impressions. This creates a negative feedback loop: no visibility → no downloads → no algorithmic boost → continued invisibility.
The description heavily features A-list celebrities (Ryan Reynolds, Gal Gadot, Hugh Jackman) but 'celebrity trainers' keyword (40 traffic, 32 difficulty) is unranked. This unique value proposition is completely hidden from search—optimize for 'celebrity workouts', 'famous trainer workouts', and similar terms to carve out a defensible niche against generic competitors.
'Nutrition plans' shows 54 traffic with only 35 difficulty—easiest target in the set—yet unranked. Combined with existing nutrition content mentioned in description, this represents quick-win ranking potential with minimal competitive resistance.
Gymverse outranks Playbook on shared keywords despite Playbook's superior rating (4.9 vs likely lower). With only 1 shared keyword tracked, competitive intelligence appears incomplete—suggesting Playbook operates blind to actual competitive threats in the fitness app space.
Actionable recommendations to improve your visibility
8 screenshots give users a comprehensive view of your app.
Your 4.9 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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