Fito: Fitness Streak, Calorie

Fito owns its brand name (rank #1, traffic 75) and 'fitness streak' niche (rank #1, traffic 32, difficulty 40), building a defensible moat around its gamified positioning. This unique identity differentiates from generic fitness trackers. Recommendation: Double down on 'streak' terminology in metadata and creative assets to own this micro-category.

0% visibility on 8 high-value keywords including 'calorie counter' (traffic 81, difficulty 84), 'workout log' (49), and 'running tracker' (75)—all core product features. The app ranks #100 for 'fitness tracker' despite being a primary function. This suggests title and description lack keyword integration. Immediate metadata overhaul needed.

Charts Score: 0% with no category ranking in Health & Fitness. With 4.5★ rating and 100% Quality Score, the app likely has engagement but lacks download velocity for algorithmic promotion. Competitors FitOn and Map My Ride are chart-ranked—indicating Fito is losing organic discovery to inferior-rated apps with better ASO.

Keywords like 'exercise tracker' (rank 54, difficulty 39, traffic 80) and 'gps tracking' (difficulty 45) are within striking distance with moderate ASO effort. The 39-47 difficulty range shows 5 keywords where targeted optimization could yield top-10 results. Focus here before attempting high-difficulty terms like 'calorie counter' (84).

Auto-sync from Health Connect is a highlighted feature but 'Health Connect' keyword isn't tracked. With Google's platform push, this represents emerging search volume with lower competition. Similarly, 'period tracker' alignment (mentioned in streak shield) opens female fitness demographics underserved by competitors.

Only 1 shared keyword with all 5 competitors analyzed indicates Fito plays in a completely different search space—or more likely, fails to target where users actually search. Competitors rank for practical terms ('workout,' 'fitness plans') while Fito targets branded/niche terms. This disconnect between product capability and search visibility is costing organic installs.