This audit was generated on April 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| rpg companion | #1 | — |  |     | ||
| character sheet manager | #21 |  |  |      | ||
| tabletop rpg | #41 |  |  |      | ||
| encounter generatorOpportunity | #57 |  |  |      | ||
| character builderOpportunity | #79 |  |  |    | ||
| ttrpg toolsOpportunity | Not ranked | — | — |   | ||
| dice roller | Not ranked | — | — |      | ||
| campaign managerOpportunity | Not ranked | — | — |      | ||
| homebrew contentOpportunity | Not ranked | — | — |      | ||
| dungeon trackerOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
CharacterBook
Tools
RPGen
Productivity
Knights of Pen & Paper 2: RPG
Game Role Playing
Kampers: Style your Doll
Game Simulation
Cyberpunk Red Companion
Entertainment
RPG Scribe Pathfinder & 3.5e
Entertainment
Billions
Tools
Tabletop Tactics
Entertainment
Vlinder Avatar Maker: dress up
Game Simulation
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Role Playing chart position
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ShadowFall
XP Hero
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Voidpet Dungeon
Masha and the Bear Pizza Maker
I Am Security
Last Stronghold: Idle Survival
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
RPG Companion suffers from critical visibility issues with a 32/100 score despite strong app quality (88%). The app captures only 1 high-value branded keyword while missing entirely on 6/10 tracked terms, including high-traffic opportunities like 'ttrpg tools' (59 traffic, difficulty 27) and 'campaign manager' (71 traffic). Immediate metadata optimization is essential before investing in paid acquisition.
The 88% quality score and 4.4-star rating with 564 reviews indicate solid user satisfaction and retention potential. This creates conversion optimization opportunities—high-quality apps with poor visibility often see dramatic growth from ASO fixes alone. Leverage this by featuring review quotes in screenshots and using the rating in promotional assets.
The app ranks for only 2 of 10 tracked non-branded keywords, with 6 completely unranked including 'ttrpg tools' (difficulty 27, opportunity score 77) and 'campaign manager' (difficulty 39, opportunity score 66). The description's 500-character cutoff suggests metadata truncation, likely hurting indexation. Title saturation with 'RPG Companion' wastes precious character space—only 186 chars visible in Google Play search results.
Complete absence from Game Role Playing category rankings eliminates organic browse traffic, typically 15-25% of RPG app installs. Category rank signals also influence 'similar apps' algorithms and featuring eligibility. The crowded RPG category (dominated by D&D Beyond, Roll20) requires sustained download velocity that current visibility cannot generate.
'Ttrpg tools' (difficulty 27), 'ttrpg' variations, and 'homebrew content' (difficulty 37) present immediate wins—these terms combine 170+ monthly traffic with manageable competition. The description already contains these terms but lacks strategic placement in title, short description, and backend keywords. Competitor RPGen's lead position is vulnerable given shared keyword isolation.
The description lists 8+ features yet only 'character sheet manager' (rank 21) and 'dice roller' (unranked) appear in keyword tracking. 'Encounter generator' ranks 57 with 70 traffic despite being a core feature—priority revision of this term into title/short description could capture position 10-20 quickly. The 'dungeon tracker' feature has zero visibility despite 49 traffic.
All five tracked competitors share only 1 keyword each with RPG Companion, indicating fragmented market targeting. CharacterBook and RPGen lead with minimal overlap—their keyword strategies can be reverse-engineered. Cyberpunk Red Companion's narrow focus creates opening for universal TTRPG positioning. The 'any TTRPG in the world' description claim supports broad keyword expansion.
- 1Restructure title to: 'TTRPG Tools & Campaign Manager - RPG Companion' (character-maximized, priority keywords front-loaded)
- 2Rewrite short description to include unranked high-traffic terms: 'dice roller, encounter generator, homebrew content creator & character sheet manager for any tabletop RPG'
- 3Expand backend keywords with 80-character focused clusters: ttrpg,dnd,pathfinder,tabletop,character builder,campaign tracker,dungeon master tools
- 4A/B test screenshots featuring 'encounter generator' and 'dice roller' UI with keyword-branded captions to improve conversion for discovery traffic
- 5Implement staged download campaign targeting 'ttrpg tools' and 'tabletop rpg' to achieve category ranking threshold (typically top 200-500 in Game Role Playing)
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of RPG Companion App?
RPG Companion App has a visibility score of 32 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 20, 2026.
On how many keywords does RPG Companion App rank?
RPG Companion App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of RPG Companion App?
Based on shared keyword rankings, the most frequent competitors of RPG Companion App are Cyberpunk Red Companion, CharacterBook, RPG Scribe Pathfinder & 3.5e. These apps appear next to RPG Companion App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is RPG Companion App in on the Google Play?
RPG Companion App is listed in the Game Role Playing category on the Google Play.
How can RPG Companion App improve its App Store Optimization?
Based on this audit, RPG Companion App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to RPG Companion App.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.