This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| booking advisors | #1 | — |  |     | ||
| travel bookingOpportunity | Not ranked | — | — |     | ||
| hotel reservationsOpportunity | Not ranked | — | — |    | ||
| flight bookingsOpportunity | Not ranked | — | — |   | ||
| travel planner | Not ranked | — | — |     | ||
| hotel dealsOpportunity | Not ranked | — | — |  | ||
| flight finderOpportunity | Not ranked | — | — |     | ||
| travel discountsOpportunity | Not ranked | — | — | | ||
| online bookingOpportunity | Not ranked | — | — |  | ||
| trip planner | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Tripadvisor: Plan & Book Trips
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Google Earth
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
U-Haul
American Airlines
Vrbo Vacation Rentals
Fly Delta
Southwest Airlines: Travel App
United Airlines
Hilton Honors: Book Hotels
Six Flags
Marriott Bonvoy: Book Hotels
Capital One Travel
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Booking Advisors has a decent start with its brand keyword ranking #1, but overall visibility is extremely low (15/100) due to poor keyword coverage, low ratings, and no chart presence. Immediate focus should be on expanding keyword rankings and improving user perception.
The app already ranks #1 for the exact brand keyword "booking advisors" with traffic score 57, giving a solid foothold to build upon. Leverage this position in the title and subtitle to capture related searches.
Only 1 of 10 target keywords is ranked; high‑traffic terms like "travel booking", "hotel reservations", and "flight bookings" (traffic 60‑63) are not appearing in search. Revise metadata to include these terms and improve keyword density.
The app sits at 3.5★ with just 238 reviews, dragging the quality score to 53%. This negatively impacts both conversion and keyword relevance. Implement a post‑install review prompt and incentive program to push rating above 4.0.
Visibility score shows 0% chart ranking globally and in the Travel & Local category, meaning organic installs are minimal. Without chart momentum, keyword rankings are harder to improve.
Tripadvisor shares only one keyword with Booking Advisors, indicating many high‑value travel keywords are unclaimed. Target shared and adjacent terms (e.g., "online booking", "travel discounts") with optimized copy and ASO experiments.
- 1Update app title and short description to include top traffic keywords such as "travel booking" and "hotel reservations" while retaining the brand name.
- 2Rewrite the full description (first 500 chars) to embed at least 6 of the top 10 keywords, using bullet points and clear value propositions.
- 3Launch a user‑review campaign: prompt happy users after a successful booking, offer a small incentive, and monitor for a rating increase to ≥4.0.
- 4Create and A/B test new high‑resolution screenshots and an eye‑catching icon that highlight key features (hotel deals, flight finder) to boost conversion rates.
- 5Run a modest install acquisition campaign (e.g., Google UAC) to generate initial downloads and trigger chart ranking, then monitor keyword uplift.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2780 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Booking Advisors?
Booking Advisors has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does Booking Advisors rank?
Booking Advisors is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Booking Advisors?
Based on shared keyword rankings, the most frequent competitors of Booking Advisors are Tripadvisor: Plan & Book Trips. These apps appear next to Booking Advisors on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Booking Advisors in on the Google Play?
Booking Advisors is listed in the Travel & Local category on the Google Play.
How can Booking Advisors improve its App Store Optimization?
Based on this audit, Booking Advisors should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Booking Advisors.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.