This audit was generated on April 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| roomer | #1 | — |  |     | ||
| nonrefundable rooms | #19 |  |  |      | ||
| travel discountsOpportunity | #87 |  |  |     | ||
| travel dealsOpportunity | #95 |  |  |  | ||
| hotel reservationsOpportunity | Not ranked | — | — |    | ||
| hotel bargainsOpportunity | Not ranked | — | — |     | ||
| vacation savingsOpportunity | Not ranked | — | — |      | ||
| last minute hotelsOpportunity | Not ranked | — | — |  | ||
| unused hotel roomsOpportunity | Not ranked | — | — |  | ||
| cheap hotel roomsOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Rooms Home Escape
Game Puzzle
LATAM: Flights, Hotels, Cars
Travel & Local
Last Minute Hotel Deals
Travel & Local
Roomster® 5M+Downloads
Lifestyle
Hotels.com: Travel Booking
Travel & Local
Jack's Flight Club
Travel & Local
Travelzoo
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
Google Earth
U-Haul
American Airlines
Fly Delta
Vrbo Vacation Rentals
Southwest Airlines: Travel App
Hilton Honors: Book Hotels
Marriott Bonvoy: Book Hotels
United Airlines
Frontier Airlines
Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Roomer Travel has a strong brand presence (rank 1 for 'roomer') but suffers from poor overall visibility, ranking for only 4 of 10 target keywords and lacking any chart placement. Immediate focus should be on expanding keyword coverage and improving app quality signals to boost its Visibility Score.
The keyword 'roomer' ranks #1 with a traffic score of 85 and a moderate difficulty of 39, showing strong brand recognition. Leverage this by keeping the brand name in the title and subtitle while adding related high‑traffic terms.
Only 4 of the 10 analyzed keywords are ranked; high‑potential terms like 'hotel reservations', 'hotel bargains', and 'cheap hotel rooms' are not ranked despite difficulty scores below 50. Expand the keyword list and optimize metadata for these terms.
Charts Score is 0% and the app is not ranked in the Travel & Local category, indicating no organic or paid traction. Without chart visibility, discovery is severely limited.
The first 500 characters lack many high‑traffic keywords (e.g., 'travel deals', 'travel discounts', 'cheap hotel rooms'). Rewrite the short description and the first paragraph to naturally include 3–5 of these terms, boosting relevance.
The app holds a 3.3‑star rating from only 124 reviews, contributing to a 13% Quality Score. Implement in‑app prompts for satisfied users and a feedback loop to address negative reviews, aiming for a 4.0+ rating.
- 1Add high‑traffic, low‑difficulty keywords ('hotel reservations', 'travel deals', 'cheap hotel rooms') to the title, subtitle, and keyword field.
- 2Rewrite the short description and first 500‑character paragraph to embed at least three top‑volume keywords naturally.
- 3Launch a review acquisition campaign (e.g., post‑stay prompt after a successful room transfer) to increase review count and push rating above 4.0.
- 4Create a localized A/B testing plan for screenshots and feature graphics that highlight savings (up to 80%) to improve click‑through rates and chart ranking.
- 5Monitor competitor keyword sets and add any uncovered shared terms (e.g., 'rooms home escape') to capture spillover traffic.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Rating needs improvement
A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 25 months ago. Regular updates signal active development and improve rankings.
Improve visibility
Score of 25/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Roomer Travel?
Roomer Travel has a visibility score of 25 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 20, 2026.
On how many keywords does Roomer Travel rank?
Roomer Travel is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Roomer Travel?
Based on shared keyword rankings, the most frequent competitors of Roomer Travel are Roomster® 5M+Downloads, Rooms Home Escape, Hotels.com: Travel Booking. These apps appear next to Roomer Travel on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Roomer Travel in on the Google Play?
Roomer Travel is listed in the Travel & Local category on the Google Play.
How can Roomer Travel improve its App Store Optimization?
Based on this audit, Roomer Travel should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Roomer Travel.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.