How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| last minute hotel deals | #3 | |||||
| book last minute hotel | #4 | |||||
| last minute hotel discounts | #4 | |||||
| last minute motel booking | #5 | |||||
| lastminutehotelbooking | #6 | |||||
| last minute vacation rentals | #9 | |||||
| hotel tonight deals | #11 | |||||
| last minute travel | #14 | |||||
| hotel price comparison | #32 | |||||
| cheap hotel booking | #82 |
Apps positioned directly before or after yours on keywords
Travel & Local
Travel & Local
Travel & Local
Travel & Local
Travel & Local
Travel & Local
Travel & Local
Travel & Local
Travel & Local
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
Google Earth
U-Haul
American Airlines
Fly Delta
Vrbo Vacation Rentals
Southwest Airlines: Travel App
Hilton Honors: Book Hotels
Marriott Bonvoy: Book Hotels
United Airlines
Frontier Airlines
Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app boasts excellent keyword coverage (96% score, 10/10 keywords ranked) but suffers from low visibility in charts and a moderate quality score, limiting overall performance.
All 10 target keywords are ranked, with a 96% keyword score and positions in the top 15 for 6 of them (e.g., "last minute hotel deals" at #3). This provides a solid foundation for organic discovery.
Charts Score is 0% – the app does not appear in any global or category top‑charts, which drastically reduces install velocity and algorithmic boost.
Quality Score sits at 65% with a 3.5‑star rating from 1,173 reviews and a description that truncates before key value propositions, indicating room for improvement in user perception and conversion.
Keywords like "cheap hotel booking" (traffic 61) rank poorly at #82 despite moderate difficulty (47). Targeted ASO and backlink efforts could lift this keyword into the top 20, unlocking significant traffic.
Competitors such as "Cheap Hotels・Hotels70" rank ahead while sharing 3 core keywords. Analyzing their metadata (title, short description, screenshots) and differentiating the app can capture those shared keyword impressions.
The app is currently unranked in the Travel & Local category. Optimizing for category‑specific long‑tail terms (e.g., "last minute motel booking") and improving installs will help secure a category chart spot.
Actionable recommendations to improve your visibility
Your description is 2351 characters, providing good keyword density and information for users.
15 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 5 keyword(s): last minute hotel deals, book last minute hotel, last minute hotel discounts.
Score of 75/100 indicates solid app store presence.
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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