This audit was generated on April 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| last minute hotel deals | #3 |  |  |    | ||
| book last minute hotel | #4 | |  | | ||
| last minute hotel discounts | #4 | |  | | ||
| last minute motel booking | #5 | |  |  | ||
| lastminutehotelbooking | #6 | | |  | ||
| last minute vacation rentals | #9 |  |  |    | ||
| hotel tonight deals | #11 | |  |   | ||
| last minute travel | #14 | | |  | ||
| hotel price comparison | #32 |  |  |  | ||
| cheap hotel bookingOpportunity | #82 |  |  |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Cheap Hotels・Hotels70
Travel & Local
Motel 6: Book Hotels,My6 Deals
Travel & Local
Cheap Hotels・Booking & Deals
Travel & Local
Last Minute Hotel Booking
Travel & Local
eDestinos - Flights & Travel
Travel & Local
Last Minute Hotel Deals
Travel & Local
ShareTrip: Book Flight & Hotel
Travel & Local
trivago: Compare hotel prices
Travel & Local
Vio: Hotels & travel deals
Travel & Local
Hopper: Hotels, Flights & Cars
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
Google Earth
U-Haul
American Airlines
Fly Delta
Vrbo Vacation Rentals
Southwest Airlines: Travel App
Hilton Honors: Book Hotels
Marriott Bonvoy: Book Hotels
United Airlines
Frontier Airlines
Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app boasts excellent keyword coverage (96% score, 10/10 keywords ranked) but suffers from low visibility in charts and a moderate quality score, limiting overall performance.
All 10 target keywords are ranked, with a 96% keyword score and positions in the top 15 for 6 of them (e.g., "last minute hotel deals" at #3). This provides a solid foundation for organic discovery.
Charts Score is 0% – the app does not appear in any global or category top‑charts, which drastically reduces install velocity and algorithmic boost.
Quality Score sits at 65% with a 3.5‑star rating from 1,173 reviews and a description that truncates before key value propositions, indicating room for improvement in user perception and conversion.
Keywords like "cheap hotel booking" (traffic 61) rank poorly at #82 despite moderate difficulty (47). Targeted ASO and backlink efforts could lift this keyword into the top 20, unlocking significant traffic.
Competitors such as "Cheap Hotels・Hotels70" rank ahead while sharing 3 core keywords. Analyzing their metadata (title, short description, screenshots) and differentiating the app can capture those shared keyword impressions.
The app is currently unranked in the Travel & Local category. Optimizing for category‑specific long‑tail terms (e.g., "last minute motel booking") and improving installs will help secure a category chart spot.
- 1Rewrite the app description to front‑load top‑ranked keywords and clearly highlight unique selling points (price comparison, extended stays, global coverage).
- 2Launch an in‑app review prompt and incentive campaign to lift the rating above 4.0 and increase review volume.
- 3Create new localized screenshots and a short video that showcase savings and last‑minute booking flow, embedding high‑traffic keywords in overlay text.
- 4Run a targeted ASO push for "cheap hotel booking" and "hotel price comparison" through backlink building, press releases, and influencer mentions.
- 5Monitor competitor metadata weekly, adopt winning visual elements, and A/B test title/short description variations to capture shared keyword impressions.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2351 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): last minute hotel deals, book last minute hotel, last minute hotel discounts.
Good visibility score
Score of 75/100 indicates solid app store presence.
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Last Minute Hotel Booking App?
Last Minute Hotel Booking App has a visibility score of 75 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 20, 2026.
On how many keywords does Last Minute Hotel Booking App rank?
Last Minute Hotel Booking App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Last Minute Hotel Booking App?
Based on shared keyword rankings, the most frequent competitors of Last Minute Hotel Booking App are Last Minute Hotel Deals, Cheap Hotels・Hotels70, Motel 6: Book Hotels,My6 Deals. These apps appear next to Last Minute Hotel Booking App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Last Minute Hotel Booking App in on the Google Play?
Last Minute Hotel Booking App is listed in the Travel & Local category on the Google Play.
How can Last Minute Hotel Booking App improve its App Store Optimization?
Based on this audit, Last Minute Hotel Booking App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Last Minute Hotel Booking App.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.