This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| smartpack | #3 |  |  |    | ||
| packing assistant | #3 |  |  |   | ||
| packing app | #5 | |  |    | ||
| customizable packing | #6 |  |  |   | ||
| packing list | #9 | |  |  | ||
| travel packing | #14 |  |  |  | ||
| packing organizer | #15 | | | | ||
| voice packing list | #16 |  |  | | ||
| ai packing list | #27 |  |  |  | ||
| travel checklistOpportunity | #72 |  |  | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
PackerTracker: Packing List
Travel & Local
Travel Packing List
Travel & Local
Travel Packing List - PackMate
Travel & Local
SmartPacks
Tools
Perfect Packing List
Tools
Packing List - PackList
Productivity
SmartPack Donation Package
Tools
PackTeo - Travel Packing List
Travel & Local
uPackinglist Packing checklist
Travel & Local
Trip Planner - Packing List
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Google Earth
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
U-Haul
American Airlines
Vrbo Vacation Rentals
Fly Delta
Southwest Airlines: Travel App
United Airlines
Hilton Honors: Book Hotels
Six Flags
Marriott Bonvoy: Book Hotels
Capital One Travel
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SmartPack shows a solid keyword foundation with an 88% score, but its overall visibility suffers due to low chart rankings and missing high‑traffic keywords. Prioritizing listing optimization and review acquisition will lift its category rank and overall score.
The app ranks in the top 10 for 5 of the 10 analyzed keywords, achieving an 88% keyword score. Leverage these positions by reinforcing the same terms in the title, short description, and meta‑tags to maintain dominance.
A 4.0‑star rating from 160 reviews reflects decent user satisfaction. Maintaining this rating while increasing review volume will improve the Quality Score beyond the current 78%.
Charts Score is 0% and the app is not ranked in its Travel & Local category, limiting organic discovery. Without chart placement, even strong keywords cannot drive sufficient installs.
Key terms like "travel checklist" (rank 72) and "ai packing list" (rank 27) have decent traffic (40‑35) but are far from the top. Their poor positions reduce potential traffic from high‑intent users.
Add missing high‑traffic keywords (e.g., "travel packing", "packing checklist", "ai packing list") to the title and short description, expand the long description with bullet‑point benefits, and include a demo video plus localized screenshots emphasizing AI and Voice Mode. This can boost both keyword relevance and conversion rates.
- 1Update app title and short description to embed top‑traffic keywords such as "Travel Packing List" and "AI Packing Assistant".
- 2Rewrite the long description with SEO‑optimized bullet points, incorporating all top‑10 keywords and highlighting AI and Voice Mode features.
- 3Create and upload high‑resolution screenshots and a 30‑second demo video that showcase AI suggestions and voice packing mode.
- 4Implement in‑app review prompts targeting satisfied users to increase review count and lift the average rating above 4.2.
- 5Add localized store listings for English, Spanish, French, and German markets to capture broader travel audiences.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2859 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): packing assistant, packing app, customizable packing.
Good visibility score
Score of 70/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track SmartPack - packing lists in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SmartPack - packing lists?
SmartPack - packing lists has a visibility score of 70 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does SmartPack - packing lists rank?
SmartPack - packing lists is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SmartPack - packing lists?
Based on shared keyword rankings, the most frequent competitors of SmartPack - packing lists are PackerTracker: Packing List, Packing List - PackList, Travel Packing List. These apps appear next to SmartPack - packing lists on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SmartPack - packing lists in on the Google Play?
SmartPack - packing lists is listed in the Travel & Local category on the Google Play.
How can SmartPack - packing lists improve its App Store Optimization?
Based on this audit, SmartPack - packing lists should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SmartPack - packing lists.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.