This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| pack your suitcase! | #1 | — |  |     | ||
| packing list | Not ranked | — | — |    | ||
| travel checklistOpportunity | Not ranked | — | — |  | ||
| trip planner | Not ranked | — | — |      | ||
| packing organizerOpportunity | Not ranked | — | — |   | ||
| vacation plannerOpportunity | Not ranked | — | — | | ||
| luggage checklistOpportunity | Not ranked | — | — | | ||
| travel organizerOpportunity | Not ranked | — | — |  | ||
| packing assistantOpportunity | Not ranked | — | — |     | ||
| checklist creatorOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
PackPoint travel packing list
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Google Earth
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
U-Haul
American Airlines
Vrbo Vacation Rentals
Fly Delta
Southwest Airlines: Travel App
United Airlines
Hilton Honors: Book Hotels
Six Flags
Marriott Bonvoy: Book Hotels
Capital One Travel
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app enjoys a solid Quality Score (78%) but suffers from very low visibility due to a Keywords Score of 17% and no chart rankings. Immediate focus should be on keyword optimization and metadata refinement to capture high‑traffic terms.
The app scores 78% on quality, indicating good performance, UI, and stability, which supports user retention and positive reviews. Maintain these standards while improving discoverability.
Only 1 out of 10 target keywords is ranked (the brand phrase at position 1). High‑traffic terms like "packing list" (traffic 63) and "travel checklist" (traffic 40) are not ranking, limiting organic reach. This is a high‑priority issue.
The app has 0% chart score and is not ranked in the Travel & Local category, meaning it receives almost no featured visibility. Improving keyword rankings will help unlock chart placement.
PackPoint shares only one keyword with your app, leaving many relevant terms (e.g., "packing organizer", "vacation planner") unclaimed. Targeting these gaps can capture users currently served by PackPoint.
The first 500‑character description lacks high‑traffic keywords. Incorporating terms like "packing list", "travel checklist", "trip planner", and "luggage checklist" can boost relevance scores and click‑through rates.
- 1Add top‑traffic, low‑difficulty keywords (e.g., packing list, travel checklist, trip planner) to the app title and short description.
- 2Rewrite the long description to naturally embed the top 5 keywords and use bullet points for readability.
- 3Create localized metadata (title, description) for major markets such as English, Spanish, and French to expand reach.
- 4Implement a keyword monitoring routine to track rankings for the 10 target keywords weekly.
- 5Launch a review‑generation campaign (in‑app prompts after successful packing) to increase review count and maintain the 4.2 rating.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Pack your suitcase!?
Pack your suitcase! has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does Pack your suitcase! rank?
Pack your suitcase! is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Pack your suitcase!?
Based on shared keyword rankings, the most frequent competitors of Pack your suitcase! are PackPoint travel packing list. These apps appear next to Pack your suitcase! on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Pack your suitcase! in on the Google Play?
Pack your suitcase! is listed in the Travel & Local category on the Google Play.
How can Pack your suitcase! improve its App Store Optimization?
Based on this audit, Pack your suitcase! should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pack your suitcase!.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.