This audit was generated on April 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| savetrip | #1 | — |  |     | ||
| trip planning tools | #46 |  |  |   | ||
| trip itineraryOpportunity | #52 |  |  |   | ||
| travel planner appOpportunity | #62 |  |  | | ||
| trip planner | #100 |  | — | | ||
| travel organizationOpportunity | Not ranked | — | — |   | ||
| travel expense trackerOpportunity | Not ranked | — | — |      | ||
| travel journal appOpportunity | Not ranked | — | — |      | ||
| packing list appOpportunity | Not ranked | — | — |    | ||
| travel checklistOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Gaia GPS: Offline Trail Maps
Maps & Navigation
Yatra - Flights, Hotels, Bus
Travel & Local
Trip Packing List: QuickPack
Travel & Local
Route4Me Route Planner
Unknown category
TripIt: Travel Planner
Travel & Local
momondo: Flights, Hotels, Cars
Travel & Local
Holicay – Travel Planner
Travel & Local
viaggIA: AI Trip Planner
Unknown category
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
Google Earth
U-Haul
American Airlines
Fly Delta
Vrbo Vacation Rentals
Southwest Airlines: Travel App
Hilton Honors: Book Hotels
Marriott Bonvoy: Book Hotels
United Airlines
Frontier Airlines
Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SaveTrip faces severe visibility challenges with a 24/100 visibility score, failing to rank in charts and only capturing 2 relevant non-branded keywords. The app struggles despite decent quality metrics (63%), indicating critical ASO execution gaps rather than product issues.
SaveTrip owns rank 1 for its branded term with decent traffic (57), establishing baseline discoverability for users already aware of the app. However, this offers minimal growth potential since 90%+ of travel app discovery happens through generic keywords.
Only 2 of 9 generic keywords rank (22%), with high-value terms like 'trip planner' at rank 100 and 'travel planner app' at rank 62. The app misses 7 keywords entirely including 'packing list app' (difficulty 32, traffic 49) which should be highly attainable given the app's actual functionality.
Zero chart rankings (0%) in both overall and category charts indicates insufficient download velocity and conversion rates. Competitors like TripIt and Trip Packing List maintain presence, suggesting SaveTrip's 3.3/5 rating (below 4-star category threshold) and 1632 review volume create algorithmic disadvantage.
Keywords with difficulty 32-38 and solid traffic remain untapped: 'packing list app' (49 traffic, difficulty 32), 'travel checklist' (40 traffic, difficulty 36), and 'travel organization' (45 traffic, difficulty 35). These align perfectly with described features (checklist, expense tracker, notes) and represent quick wins with proper optimization.
Current keyword targeting overlaps broadly with TripIt (trip planning) but misses unique value props like receipt scanning, currency conversion, and multi-format note attachments. Targeting 'expense tracker' variants and 'travel journal' keywords (currently unranked) could carve defensible niche space away from direct competitors.
Title 'SaveTrip: Trip Planner' wastes precious space with generic descriptor. Only 50% of title characters likely used, missing integration of high-traffic terms like 'Travel Organizer', 'Packing List', or 'Itinerary Planner' that competitors leverage. Google Play weights title heavily for ranking—this is costing 5-10 potential keyword associations.
- 1Restructure title to 'SaveTrip: Trip Planner, Packing List & Travel Expense Tracker' to capture 4 high-value keywords within 50 character limit
- 2Rewrite short description to front-load 'packing list app', 'travel checklist', and 'itinerary planner' within first 80 characters for algorithmic weighting
- 3Implement in-app review prompts to increase review volume from 1632 toward 10K+ threshold needed for chart eligibility and rating improvement from 3.3
- 4Create localized screenshots showcasing receipt scanning and currency conversion for 'expense tracker' keyword conversion, currently unranked despite being core feature
- 5Add keywords 'travel journal', 'trip organizer', and 'packing checklist' to long description with 2-3% density while maintaining readability
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.
Improve visibility
Score of 24/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SaveTrip: Trip Planner?
SaveTrip: Trip Planner has a visibility score of 24 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 20, 2026.
On how many keywords does SaveTrip: Trip Planner rank?
SaveTrip: Trip Planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SaveTrip: Trip Planner?
Based on shared keyword rankings, the most frequent competitors of SaveTrip: Trip Planner are TripIt: Travel Planner, Gaia GPS: Offline Trail Maps, Yatra - Flights, Hotels, Bus. These apps appear next to SaveTrip: Trip Planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SaveTrip: Trip Planner in on the Google Play?
SaveTrip: Trip Planner is listed in the Travel & Local category on the Google Play.
How can SaveTrip: Trip Planner improve its App Store Optimization?
Based on this audit, SaveTrip: Trip Planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SaveTrip: Trip Planner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.