This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| exoticca | #1 | — |  |     | ||
| travel management | #21 |  |  |    | ||
| travel informationOpportunity | #94 |  |  |   | ||
| travel planner | Not ranked | — | — |    | ||
| trip organizerOpportunity | Not ranked | — | — | | ||
| itinerary managerOpportunity | Not ranked | — | — |  | ||
| travel companionOpportunity | Not ranked | — | — |      | ||
| flight tracker | Not ranked | — | — |      | ||
| travel guideOpportunity | Not ranked | — | — |   | ||
| trip assistantOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Rehlat - Cheap Flights, Hotels
Travel & Local
Roadtrippers - Trip Planner
Travel & Local
Expedia: Hotels, Flights, Cars
Travel & Local
Visa Index
Travel & Local
Expensify - Travel & Expense
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Google Earth
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
U-Haul
American Airlines
Vrbo Vacation Rentals
Fly Delta
Southwest Airlines: Travel App
United Airlines
Hilton Honors: Book Hotels
Six Flags
Marriott Bonvoy: Book Hotels
Capital One Travel
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Exoticca enjoys strong brand visibility and excellent user ratings, but its overall ASO performance is low due to limited keyword coverage and absent chart rankings. Immediate focus should be on expanding and optimizing keyword strategy to capture high‑traffic travel terms.
The brand keyword "exoticca" ranks #1 with a traffic score of 75 and moderate difficulty (37), indicating strong brand recall and search presence.
Only 3 of the top 10 target keywords are ranked (exoticca #1, travel information #94, travel management #21). High‑volume terms like "travel planner" (traffic 45) and "itinerary manager" (traffic 46) are not ranking at all.
Charts score is 0% and the app is not listed in the Travel & Local category rankings, suggesting low install momentum and missed organic discovery.
Integrate top‑unranked keywords (e.g., "travel planner," "trip organizer," "itinerary manager," "flight tracker") into the title (if length permits), short description, and long description using natural language and bullet points.
Competitors like Roadtrippers and Expedia only share one keyword with Exoticca. Target their missing high‑traffic terms such as "travel guide" and "flight tracker" to steal search share.
- 1Revise app title and short description to include high‑traffic keywords (e.g., "Travel Planner" or "Trip Organizer") while keeping brand prominence.
- 2Enrich the long description with semantic variations of target keywords, using bullet points that highlight itinerary management, flight tracking, and travel guide features.
- 3Refresh visual assets (screenshots, feature graphic, video) to showcase the itinerary manager and flight tracker UI, and run A/B tests to improve conversion rates.
- 4Add localized metadata for top markets (e.g., English, Spanish, German) with region‑specific keyword sets.
- 5Set up weekly monitoring of keyword rankings and install charts; adjust metadata based on performance trends.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1650 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Exoticca: Travelers’ App?
Exoticca: Travelers’ App has a visibility score of 33 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does Exoticca: Travelers’ App rank?
Exoticca: Travelers’ App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Exoticca: Travelers’ App?
Based on shared keyword rankings, the most frequent competitors of Exoticca: Travelers’ App are Expedia: Hotels, Flights, Cars, Rehlat - Cheap Flights, Hotels, Visa Index. These apps appear next to Exoticca: Travelers’ App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Exoticca: Travelers’ App in on the Google Play?
Exoticca: Travelers’ App is listed in the Travel & Local category on the Google Play.
How can Exoticca: Travelers’ App improve its App Store Optimization?
Based on this audit, Exoticca: Travelers’ App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Exoticca: Travelers’ App.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.