This audit was generated on April 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sway | #48 |  |  |      | ||
| coffee finderOpportunity | Not ranked | — | — |      | ||
| specialty coffeeOpportunity | Not ranked | — | — |    | ||
| coffee recommendationOpportunity | Not ranked | — | — |      | ||
| coffee discoveryOpportunity | Not ranked | — | — |   | ||
| flavor profileOpportunity | Not ranked | — | — |      | ||
| coffee beansOpportunity | Not ranked | — | — |      | ||
| coffee roastersOpportunity | Not ranked | — | — |     | ||
| personalized coffeeOpportunity | Not ranked | — | — |  | ||
| coffee matchOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Bnoni Sway - Doctors
Medical
Mentore Bank
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
7-Eleven: Rewards & Shopping
DoorDash: Food, Grocery, More
McDonald's
The Cheesecake Factory
Chick-fil-A
Taco Bell Fast Food & Delivery
Uber Eats: Food & Groceries
Yelp: Food, Services & Reviews
Starbucks
Dutch Bros
Domino's Pizza USA
Subway®
Chipotle
Dairy Queen® Food & Treats
OpenTable
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Sway Coffee has a modest quality score but is severely underperforming in keyword rankings and store visibility, with a 4/100 visibility score and no chart placement. Immediate focus should be on keyword optimization, metadata enhancements, and user acquisition tactics.
Only one keyword ("sway") ranks at 48 with a traffic score of 57, resulting in a 2% keyword score. High‑traffic terms like "coffee finder" (traffic 60) and "specialty coffee" (traffic 36) are not ranked at all. Prioritize adding these to the keyword field and subtitle.
The current title "Sway Coffee" uses no high‑volume keywords. Re‑title to something like "Sway Coffee Finder" (28 characters) and add a subtitle such as "Personalized specialty coffee discovery" to capture additional keyword weight.
The app shows a 0.0 rating with no reviews, harming trust and conversion. Lack of social proof is a major barrier to installs and ASO ranking.
The description clearly positions Sway as a personal coffee concierge with guided discovery and flavor profiling, differentiating it from generic coffee apps. Leverage this narrative in screenshots and video to boost conversion.
The app is not charted in any category, indicating low install velocity. Launch a focused Apple Search Ads campaign targeting the top‑traffic keywords identified, and consider a launch promotion to spike downloads.
- 1Rename the app to include a high‑traffic keyword (e.g., "Sway Coffee Finder").
- 2Add top‑traffic keywords (coffee finder, specialty coffee, coffee recommendation, coffee discovery) to the keyword field and subtitle.
- 3Rewrite the description to naturally embed these keywords and expand bullet points to 3‑4 lines each.
- 4Implement an in‑app review prompt after a user completes their first coffee match, aiming for at least 50 reviews within 30 days.
- 5Refresh screenshots with localized captions highlighting personalized recommendations; add a short demo video.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 4/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Sway Coffee?
Sway Coffee has a visibility score of 4 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 12, 2026.
On how many keywords does Sway Coffee rank?
Sway Coffee is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Sway Coffee?
Based on shared keyword rankings, the most frequent competitors of Sway Coffee are Bnoni Sway - Doctors, Mentore Bank. These apps appear next to Sway Coffee on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Sway Coffee in on the Apple App Store?
Sway Coffee is listed in the Food & Drink category on the Apple App Store.
How can Sway Coffee improve its App Store Optimization?
Based on this audit, Sway Coffee should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sway Coffee.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.