Sway Coffee

Only one keyword ("sway") ranks at 48 with a traffic score of 57, resulting in a 2% keyword score. High‑traffic terms like "coffee finder" (traffic 60) and "specialty coffee" (traffic 36) are not ranked at all. Prioritize adding these to the keyword field and subtitle.

The current title "Sway Coffee" uses no high‑volume keywords. Re‑title to something like "Sway Coffee Finder" (28 characters) and add a subtitle such as "Personalized specialty coffee discovery" to capture additional keyword weight.

The app shows a 0.0 rating with no reviews, harming trust and conversion. Lack of social proof is a major barrier to installs and ASO ranking.

The description clearly positions Sway as a personal coffee concierge with guided discovery and flavor profiling, differentiating it from generic coffee apps. Leverage this narrative in screenshots and video to boost conversion.

The app is not charted in any category, indicating low install velocity. Launch a focused Apple Search Ads campaign targeting the top‑traffic keywords identified, and consider a launch promotion to spike downloads.