This audit was generated on April 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| swipe to wipe | #1 | — |  |     | ||
| swipe deleteOpportunity | #83 |  |  |      | ||
| photo cleaner | Not ranked | — | — |  | ||
| gallery cleanupOpportunity | Not ranked | — | — |    | ||
| photo organizerOpportunity | Not ranked | — | — |   | ||
| clean up photosOpportunity | Not ranked | — | — |    | ||
| photo managementOpportunity | Not ranked | — | — |  | ||
| delete photosOpportunity | Not ranked | — | — | | ||
| photo declutterOpportunity | Not ranked | — | — | | ||
| picture cleanerOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Photo Cleaner: Swipe & Delete
Utilities
Swipe to Wipe – Photo Cleanup
Utilities
Phone CleanerㆍClean Up Storage
Utilities
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Utilities chart position
Google Chrome
TV Remote - Universal Control
Google Authenticator
Cleanup: Phone Storage Cleaner
AT&T
Cleaner Guru: Clean Up Storage
My Verizon
Proton VPN: Fast & Secure
Xfinity
NordVPN: VPN Fast & Secure
Universal TV Remote ·
Blink Home Monitor
Brave Browser & Search Engine
UK ETA
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Swipe to Wipe has severe ASO challenges with a visibility score of 16/100, zero ratings, and only 1 branded keyword ranked. The app is virtually invisible in search results for all high-traffic functional keywords (photo cleaner: 75 traffic, delete photos: 80 traffic), despite having a unique swipe-based mechanic that could differentiate it in the crowded photo cleanup category.
Only 2 of 10 analyzed keywords rank, with 8 high-value terms showing zero visibility. Critical misses include 'photo cleaner' (75 traffic), 'delete photos' (80 traffic, difficulty 36), and 'gallery cleanup' (60 traffic, difficulty 35) — all achievable with proper optimization. The app ranks #83 for 'swipe delete', indicating minimal indexation.
0.0 rating with 0 reviews in the Utilities category creates instant credibility failure. Apps with no reviews see 50-70% lower conversion rates. The 2026 update date suggests recency, but lack of ratings prevents algorithmic boost and user trust.
Multiple relevant keywords have manageable difficulty: 'delete photos' (80 traffic, difficulty 36), 'photo declutter' (66 traffic, difficulty 38), and 'gallery cleanup' (60 traffic, difficulty 35). These are significantly easier than 'swipe to wipe' (difficulty 65) where the app currently wastes its single ranking position on branded traffic.
The swipe-based interface is unique versus competitors ('Photo Cleaner: Swipe & Delete' is ahead but shares only 1 keyword). The description fails to index 'gesture', 'quick', 'fast', or 'simple' in high-traffic combinations. The 7-day Review Bin feature isn't leveraged for safety-focused keywords.
Title 'Swipe to Wipe' consumes 14 characters with no functional keywords. Competitor 'Photo Cleaner: Swipe & Delete' leads with high-traffic terms. The current title misses category-defining keywords entirely — 'photo', 'cleaner', 'delete', 'gallery' are absent despite 330+ combined traffic in analyzed set.
Rank 1 for 'swipe to wipe' (52 traffic, difficulty 65) with 100% share of voice on brand term. This indicates proper technical submission and provides foundation for broader keyword expansion. The difficulty 65 suggests some algorithmic recognition that can be leveraged.
- 1Rewrite title to 'Swipe to Wipe: Photo Cleaner & Delete' to capture 'photo cleaner' (75 traffic) and 'delete' (80 traffic) while preserving brand equity
- 2Restructure subtitle/subtitle keywords to target 'delete photos', 'gallery cleanup', and 'photo declutter' — all difficulty under 40 with 206 combined traffic
- 3Implement in-app rating prompt to generate first 50+ reviews, focusing on post-cleaning achievement moments when user satisfaction peaks
- 4Expand description beyond 500 characters with keyword-rich feature explanations targeting 'photo organizer' (70 traffic), 'clean up photos' (71 traffic), and 'photo management' (49 traffic)
- 5Request featured placement highlighting the unique swipe gesture mechanic, differentiating from tap-based competitors in photo cleanup category
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Swipe to Wipe?
Swipe to Wipe has a visibility score of 16 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
On how many keywords does Swipe to Wipe rank?
Swipe to Wipe is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Swipe to Wipe?
Based on shared keyword rankings, the most frequent competitors of Swipe to Wipe are Swipe to Wipe – Photo Cleanup, Photo Cleaner: Swipe & Delete, Phone CleanerㆍClean Up Storage. These apps appear next to Swipe to Wipe on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Swipe to Wipe in on the Apple App Store?
Swipe to Wipe is listed in the Utilities category on the Apple App Store.
How can Swipe to Wipe improve its App Store Optimization?
Based on this audit, Swipe to Wipe should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Swipe to Wipe.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.