How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| kiplinger | #1 | Live trend | — |  | |||
| personal finance | #82 | Live trend |  |  | |||
| investing news | Not ranked | Live trend | — | — | |||
| retirement planning | Not ranked | Live trend | — | — | |||
| tax advice | Not ranked | Live trend | — | — | |||
| wealth management | Not ranked | Live trend | — | — | |||
| financial planning | Not ranked | Live trend | — | — | |||
| mutual funds | Not ranked | Live trend | — | — | |||
| stock market | Not ranked | Live trend | — | — | |||
| estate planning | Not ranked | Live trend | — | — |
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Apps positioned directly before or after yours on keywords
Finance
Occurrence count shows how many keywords each competitor appears on
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Personalized insights generated by our AI
Kiplinger Personal Finance has a strong brand keyword (rank 1) but overall ASO performance is weak with a visibility score of 19/100, limited keyword rankings, and no chart presence. The top priority is expanding keyword coverage and improving visual assets to boost discoverability.
The brand term "kiplinger" ranks #1 with a traffic score of 80 and low difficulty (38), securing reliable organic visibility. Leverage this by keeping the brand in the title and using it in the short description.
Only 2 of the 10 target keywords are ranked (22% keywords score). High‑traffic terms like "investing news" (traffic 53) and "stock market" (traffic 74) are not ranked, limiting reach. Expand keyword set in title, short and long description.
Charts score is 0% with no rankings in global or category charts, indicating poor conversion and retention signals. This hurts visibility in Play Store’s ranking algorithm.
Target medium‑difficulty keywords such as "personal finance" (rank 82, traffic 49, diff 34), "retirement planning" (traffic 31, diff 35) and "tax advice" (traffic 42, diff 37). Integrate them naturally into the short description, long description, and in‑app metadata.
With only 95 reviews, the app’s social proof is limited. A higher review count improves quality score and conversion. Implement an in‑app prompt after key content consumption to encourage 5‑star reviews.
News & Magazines chart position
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
Kiplinger Personal Finance has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 8, 2026.
Kiplinger Personal Finance is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Kiplinger Personal Finance are Budget App & Tracker: Spendee, OneMain Financial, ATM Cash Advance・Instant Money. These apps appear next to Kiplinger Personal Finance on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Kiplinger Personal Finance is listed in the News & Magazines category on the Google Play.
Based on this audit, Kiplinger Personal Finance should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Kiplinger Personal Finance.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
