This audit was generated on April 16, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| spendwise | #2 | |||||
| money manager | #33 | |||||
| subscription managerOpportunity | #86 | |||||
| expense trackerOpportunity | Not ranked | — | — | |||
| budgeting toolOpportunity | Not ranked | — | — | |||
| credit card trackerOpportunity | Not ranked | — | — | |||
| financial plannerOpportunity | Not ranked | — | — | |||
| personal financeOpportunity | Not ranked | — | — | |||
| spending trackerOpportunity | Not ranked | — | — | |||
| money trackerOpportunity | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Spendwise
Finance
Account Book - Money Manager
Finance
Sub3-Subscription Tracker
Utilities
Splitwise
Finance
MoneyFlow : Money Manager
Finance
SubscriptionCat: Sub Tracker
Utilities
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
TurboTax: File Your Tax Return
Cash App
PayPal - Pay, Send, Save
Venmo
Capital One Mobile
Intuit Credit Karma
Progressive
Fidelity Investments
Chime® – Mobile Banking
Chase Mobile®: Bank & Invest
MyBlock: Tax Docs & Refund
IRS2Go
Kalshi: Trade News & Sports
Klarna: Smarter everyday money
OnePay – Mobile Banking
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a very low visibility score (23/100) with only 3 of 10 target keywords ranking, no chart presence, and no category ranking. Immediate focus should be on expanding keyword coverage and improving creative assets to boost both discoverability and quality score.
The brand keyword "spendwise" ranks #2 with a traffic potential of 56 and moderate difficulty (42), indicating strong brand awareness that can be leveraged in the title and subtitle.
Only 3 of the 10 analyzed keywords rank (spendwise, money manager, subscription manager). High‑traffic keywords such as "expense tracker", "budgeting tool", and "personal finance" are not ranked, missing up to 71 potential traffic each.
Charts Score is 0% and the app is not ranked in the Finance category, which hurts discoverability for users browsing categories or searching for visual analytics.
Incorporate high‑traffic, medium‑difficulty keywords (e.g., "expense tracker", "budgeting tool", "personal finance") into the subtitle, keyword field, and promotional text to capture additional search volume.
Add high‑resolution screenshots and a short preview video that highlight the smart charts and subscription management features; this can raise the Quality Score from 50% and improve the Charts ranking.
- 1Revise App Store title and subtitle to include "money manager" and "expense tracker" while keeping the brand term "spendwise" front‑loaded.
- 2Update the keyword field: replace low‑traffic terms with "budgeting tool", "personal finance", "credit card tracker", and "subscription manager".
- 3Create 5 new screenshots + a 15‑second preview video focusing on charts, subscription automation, and privacy messaging.
- 4Implement an in‑app review prompt after a key user action to start generating ratings and reviews.
- 5A/B test the new subtitle and screenshot set for 7‑10 days to measure lift in keyword rankings and conversion.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Wise money manager - Spendwise?
Wise money manager - Spendwise has a visibility score of 23 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 16, 2026.
On how many keywords does Wise money manager - Spendwise rank?
Wise money manager - Spendwise is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Wise money manager - Spendwise?
Based on shared keyword rankings, the most frequent competitors of Wise money manager - Spendwise are Spendwise, Splitwise, Account Book - Money Manager. These apps appear next to Wise money manager - Spendwise on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Wise money manager - Spendwise in on the Apple App Store?
Wise money manager - Spendwise is listed in the Finance category on the Apple App Store.
How can Wise money manager - Spendwise improve its App Store Optimization?
Based on this audit, Wise money manager - Spendwise should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Wise money manager - Spendwise.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.