This audit was generated on April 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
0
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| latitude | Not ranked | — | — |      | ||
| location sharingOpportunity | Not ranked | — | — |      | ||
| find my friends | Not ranked | — | — |    | ||
| family locator | Not ranked | — | — |    | ||
| location trackerOpportunity | Not ranked | — | — |   | ||
| relationship appOpportunity | Not ranked | — | — |      | ||
| check in appOpportunity | Not ranked | — | — |      | ||
| location transparencyOpportunity | Not ranked | — | — |     | ||
| real time locationOpportunity | Not ranked | — | — |     | ||
| location sharing appOpportunity | Not ranked | — | — |  |
Competitors
Apps competing for the same keywords
No direct competitors found in keyword rankings.
Category Ranking
Social Networking chart position
Threads
WhatsApp Messenger
Telegram Messenger
Google Meet
Life360: Stay Connected & Safe
Discord - Talk, Play, Hang Out
GroupMe
Messenger
TextNow: Call + Text Unlimited
Signal - Private Messenger
BAND - App for all groups
XChat App
BIGO LIVE-Live Stream, Go Live
Text Free: Second Phone Number
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Latitude is essentially invisible on the App Store with a 3/100 visibility score, ranking for zero of 10 analyzed keywords despite targeting moderate-difficulty terms. The app lacks reviews, chart presence, and optimized metadata, but its unique transparency-focused value proposition and fresh 2026 update date present immediate optimization opportunities.
The app ranks for none of its 10 targeted keywords including its own brand name 'latitude' (traffic 61, difficulty 51). This indicates critical metadata failures—the title likely lacks keyword optimization and there's no subtitle or keyword field leverage. Even low-difficulty terms like 'location sharing app' (difficulty 34) and 'location transparency' (difficulty 37) are unranked, suggesting the app hasn't been indexed properly or lacks sufficient metadata signals.
With 0.0/5 stars and zero reviews, the app lacks social proof and algorithmic engagement signals that Apple uses for ranking. New apps typically need 15-20 reviews minimum to appear credible and trigger algorithmic consideration. The zero-rating state also suggests no user acquisition has occurred, compounding visibility problems.
The transparency feature—notify users when location is viewed—is genuinely unique in a crowded market dominated by Life360, Find My, and Google's Find My Device. The description's positioning ('Built for real relationships, not monitoring') addresses a real pain point in location sharing apps. This differentiation should be moved to the front of metadata (title/subtitle) rather than buried in description text that isn't indexed for search.
While 'family locator' (difficulty 62) and 'find my friends' (68) are competitive, niche terms like 'location transparency' (37), 'check in app' (38), and 'real time location' (40) present clear ranking opportunities. The absence of direct competitors in the audit suggests white space for positioning around consent-based location sharing rather than surveillance.
The title 'Latitude: Location Sharing' wastes valuable character space with a colon separator and generic descriptor. App Store titles allow 30 characters; 'Latitude' uses only 8. The subtitle field (30 characters) and keyword field (100 characters) appear unoptimized given zero rankings across all tracked terms.
The April 14, 2026 update date is extremely recent, which Apple favors in ranking algorithms. This temporal advantage should be maximized immediately with metadata changes, as fresh apps receive algorithmic 'new app' boost windows that expire quickly—typically 30-60 days post-update or launch.
- 1Rewrite title to 'Latitude: Know Who Checks You' (29 chars) incorporating differentiation + keyword, add subtitle 'Transparent Location Sharing' with high-value terms 'check in app' and 'location transparency' in keyword field
- 2Implement in-app review prompt targeting day-3 active users to generate 20+ ratings within 14 days, critical for algorithmic visibility and conversion
- 3Submit metadata update within 48 hours to capitalize on April 2026 update freshness signal before 30-day algorithmic boost window expires
- 4Target long-tail keyword combinations in first 500 description characters (repeated in visible text): 'transparent location sharing,' 'location check notification,' 'who viewed my location'
- 5Create 3-5 screenshot variants A/B testing privacy/transparency messaging vs. traditional 'find family' framing to optimize conversion from future organic traffic
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 3/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Latitude: Location Sharing?
Latitude: Location Sharing has a visibility score of 3 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 16, 2026.
On how many keywords does Latitude: Location Sharing rank?
Latitude: Location Sharing is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 0 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
What category is Latitude: Location Sharing in on the Apple App Store?
Latitude: Location Sharing is listed in the Social Networking category on the Apple App Store.
How can Latitude: Location Sharing improve its App Store Optimization?
Based on this audit, Latitude: Location Sharing should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Latitude: Location Sharing.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.