Aurora Sonoris: Sleep & Relax

Only 1 of the 10 target keywords ("aurora sonoris") ranks (position 1). High‑traffic keywords like "sleep sounds" (traffic 73) and "white noise" (traffic 69) are not ranked, indicating poor keyword integration in the store listing.

The app has 0 reviews, which heavily impacts click‑through and algorithmic trust. New users are less likely to install without social proof, and Google’s ranking factors consider rating signals.

Keywords such as "sleep sounds" (traffic 73, difficulty 79) and "relaxing noise" (traffic 70, difficulty 37) have substantial search volume. Adding them naturally to the title, short description, and long description can capture this demand.

The exact app name "aurora sonoris" ranks #1 with decent traffic (36). This shows brand recognition; keep the brand prominent while expanding the title with secondary keywords.

The app is not appearing in the Health & Fitness category chart, limiting discoverability. Optimizing for category‑specific keywords and ensuring the correct primary category can unlock chart placement.

The only listed competitor shares just one keyword, leaving many high‑traffic terms unchallenged. Target those uncovered terms to gain a competitive edge.