This audit was generated on April 17, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
0
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expense tracker | Not ranked | — | — |      | ||
| expense manager | Not ranked | — | — |    | ||
| track expensesOpportunity | Not ranked | — | — | | ||
| personal financeOpportunity | Not ranked | — | — |    | ||
| money tracker | Not ranked | — | — | | ||
| income trackerOpportunity | Not ranked | — | — |   | ||
| budgeting toolOpportunity | Not ranked | — | — |   | ||
| financial trackerOpportunity | Not ranked | — | — | | ||
| expense logOpportunity | Not ranked | — | — |  | ||
| money managementOpportunity | Not ranked | — | — |  |
Competitors
Apps competing for the same keywords
No direct competitors found in keyword rankings.
Category Ranking
Finance chart position
TurboTax: File Your Tax Return
Cash App
Venmo
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
OnePay – Mobile Banking
Testerup: Test & Earn Rewards
Capital One Mobile
Intuit Credit Karma
Google Wallet
Progressive
Klarna: Smarter everyday money
Chase Mobile
MyBlock: Tax Docs & Refund
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a near‑zero visibility score, with no keyword rankings, no reviews, and a low quality score, indicating critical ASO gaps. Immediate focus should be on metadata optimization, asset enhancement, and review acquisition to unlock discoverability.
All 10 analyzed high‑traffic keywords (e.g., "expense tracker" traffic 80, difficulty 67) are not ranked, resulting in a 0% keyword score. Integrate these primary keywords into the title, short description, and long description to start gaining rankings.
A 50% quality score suggests missing or low‑quality assets such as screenshots, feature graphic, and video, plus weak copy. Add polished visual assets and improve the description to raise the quality score toward 80%+.
Keywords like "money tracker" (traffic 78) and "personal finance" (traffic 68) have strong search demand. Prioritize these in metadata and consider A/B testing different keyword combinations to capture this traffic.
The app currently has 0 reviews, which hurts credibility and conversion. Implement a contextual in‑app prompt after a user logs a transaction to collect 5‑star reviews, targeting at least 100 reviews in the first month.
Being free removes price friction and aligns with user expectations for expense‑tracking tools, providing a solid foundation for growth once visibility improves.
The app is not ranked in the Finance category. Verify the primary category (Finance) and add the sub‑category "Budget & Money Management" to improve category‑based discoverability.
- 1Update the app title to include a primary keyword, e.g., "Expense Tracker – Budget & Money Manager".
- 2Rewrite the short and full description, naturally embedding the top 5 keywords (expense tracker, money tracker, personal finance, budgeting tool, income tracker).
- 3Create and upload 8 high‑resolution screenshots with captions and a short feature video showcasing core functionalities.
- 4Implement an in‑app review prompt triggered after a transaction is logged, aiming for 100+ 5‑star reviews within 30 days.
- 5Confirm the Finance category and add the sub‑category "Budget & Money Management", then localize the metadata for English and Spanish markets.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 77 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 3/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Expense Tracker?
Expense Tracker has a visibility score of 3 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 17, 2026.
On how many keywords does Expense Tracker rank?
Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 0 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
What category is Expense Tracker in on the Google Play?
Expense Tracker is listed in the Finance category on the Google Play.
How can Expense Tracker improve its App Store Optimization?
Based on this audit, Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.