This audit was generated on April 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expense buddy | #4 |  |  |    | ||
| expense tracker | Not ranked | — | — |      | ||
| personal financeOpportunity | Not ranked | — | — |    | ||
| spending trackerOpportunity | Not ranked | — | — |   | ||
| budgeting appOpportunity | Not ranked | — | — |   | ||
| transaction managerOpportunity | Not ranked | — | — |      | ||
| money tracker | Not ranked | — | — | | ||
| expense manager | Not ranked | — | — |   | ||
| financial trackerOpportunity | Not ranked | — | — | | ||
| budget tracker | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Budget Buddy
Finance
Budget Buddy – Expense Tracker
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
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Grok - AI Chat & Video
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PDF Reader - PDF Viewer
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PDF Reader, Editor & Scanner
Microsoft Excel: Spreadsheets
Adobe Acrobat Reader: Edit PDF
ScanNow Home
Google Docs
Gallery
DuckDuckGo, Duck.ai, & VPN
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Expense Buddy currently ranks only for its brand keyword (rank 4) yielding a visibility score of 13/100. Major gaps exist in keyword coverage, user ratings, and visual assets, limiting discoverability in the competitive finance‑tracking space.
The app ranks 4th for "expense buddy" with a traffic potential of 54, showing strong brand recognition. Leverage this position by keeping the brand name prominent in the title and short description.
Only 1 of the top 10 target keywords is ranked; high‑traffic terms like "expense tracker" (traffic 80) and "budgeting app" (traffic 52) are not ranked, causing a Keywords Score of 15%. This drastically limits organic reach.
The app has 0 reviews and no rating, contributing to a low Quality Score (50%). Absence of social proof reduces conversion rates and may affect ranking algorithms.
Incorporate high‑traffic, low‑to‑moderate difficulty keywords (e.g., "Expense Tracker", "Budget App") into the 30‑character title and 80‑character short description while preserving brand identity.
A Quality Score of 50% suggests sub‑optimal screenshots or missing video. Adding 5 high‑resolution, feature‑focused screenshots and a 15‑second promo video can improve perceived value and boost the Quality Score.
- 1Revise the app title to include a primary keyword (e.g., "Expense Buddy – Expense Tracker").
- 2Add high‑traffic keywords (expense tracker, budgeting app, money tracker) to the short and long descriptions, ensuring natural language.
- 3Implement an in‑app prompt after 3‑5 uses to solicit 4‑star+ reviews and encourage users to rate the app.
- 4Create/upate 5 screenshots and a short promo video highlighting SMS import, privacy, and categorization features.
- 5Monitor competitor "Budget Buddy" for keyword gaps and adjust metadata weekly based on ranking fluctuations.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2328 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Expense Buddy?
Expense Buddy has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 20, 2026.
On how many keywords does Expense Buddy rank?
Expense Buddy is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Expense Buddy?
Based on shared keyword rankings, the most frequent competitors of Expense Buddy are Budget Buddy, Budget Buddy – Expense Tracker. These apps appear next to Expense Buddy on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Expense Buddy in on the Google Play?
Expense Buddy is listed in the Productivity category on the Google Play.
How can Expense Buddy improve its App Store Optimization?
Based on this audit, Expense Buddy should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Expense Buddy.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.