This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| life counter | #8 |  |  |      | ||
| life counter app | #13 |  |  | | ||
| mtg life counter | #16 | |  | | ||
| life counter for mtg | #16 | |  | | ||
| mtg life counter app | #17 |  |  | | ||
| magic life counter | #19 | |  | | ||
| magic the gathering life counter | #27 |  |  | | ||
| mtg life tracker | #35 |  |  |  | ||
| magic: the gathering | Not ranked | — | — |    | ||
| magic life trackerOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Rhystic: MTG Life Counter EDH
Tools
AetherLife – MTG Life Counter
Tools
Savvy MTG Life Counter
Entertainment
Fable: Track & Discuss Books
Books & Reference
Magic Life Counter
Entertainment
MTG EDH Life Counter
Tools
MTG Life Counter: Get a Life!
Tools
Life Points Counter - Yu-Gi-Oh
Tools
Magic: The Gathering Arena
Game Card
MTG Life Tracker
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Cleanup: Phone Storage Cleaner
Find My Phone by Clap Launcher
QR Scanner & Barcode Reader
QR & Barcode Scanner
Move to iOS
Volume Control Launcher
Cleaner Guard
Clean Sweep Plus
QR & Barcode Scanner Launcher
QR Scanner
Proton VPN: Fast & Secure VPN
Norton360 Antivirus & Security
Google Authenticator
Samsung Smart Switch Mobile
VPN - Super Unlimited Proxy
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Lifely has solid app quality (4.7★, 100% Quality Score) but suffers from poor keyword optimization and zero chart presence, resulting in a low 41/100 Visibility Score. The app ranks for only 8/10 target keywords with no top-3 positions, missing significant organic acquisition opportunities in the competitive MTG life counter space.
The 4.7/5 rating with 2,000+ reviews and perfect Quality Score indicates strong product-market fit. This social proof can be leveraged in screenshots and promotional text to improve conversion rates from store page visitors.
Completely unranked for 'magic: the gathering' (43 volume) and 'magic life tracker' (32 volume) despite these being high-intent, medium-difficulty terms. The app title lacks the full 'Magic: The Gathering' phrase, severely limiting discoverability for new users searching the core game name.
Rank 16 for 'mtg life counter' (58 traffic, highest volume) and rank 8 for 'life counter' (34 traffic) represent massive missed opportunities. Competitors like Rhystic and Savvy are ranking ahead despite similar feature sets, suggesting stronger metadata optimization on their end.
Currently missing rankings for commander-specific terms (commander damage is mentioned in description), multiplayer formats, and competitive keywords. With difficulty scores of 35-41 for terms like 'magic the gathering life counter' (rank 27), targeted optimization could quickly improve positions.
Zero category ranking indicates minimal algorithmic promotion. As a Tools category app with strong ratings, pursuing featuring opportunities and improving install velocity through paid campaigns could trigger organic chart placement, creating a visibility multiplier effect.
Current description wastes prime front-loaded space with generic feature lists. The 500-character preview doesn't include keywords 'MTG', 'Magic', 'commander', 'EDH', or 'tracker'—all high-value terms. Restructuring with keyword-rich sentences targeting unranked terms could improve indexing.
- 1Restructure app title to include full 'Magic: The Gathering' phrase and high-volume keywords: 'Lifely: MTG Life Counter for Magic: The Gathering'
- 2Rewrite description opening with keyword-dense sentences targeting unranked terms: 'Track life for Magic: The Gathering commander games with this MTG life tracker app...'
- 3Add commander/EDH-specific keywords to metadata to differentiate from generic counters and capture Rhystic's positioning
- 4Implement A/B tested screenshots highlighting 4-player and commander damage features with keyword-optimized caption text
- 5Launch small-scale Google Ads campaign for 'mtg life counter' and 'magic the gathering life counter' to improve install velocity and algorithmic ranking boost
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Lifely - An MTG life counter?
Lifely - An MTG life counter has a visibility score of 41 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does Lifely - An MTG life counter rank?
Lifely - An MTG life counter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Lifely - An MTG life counter?
Based on shared keyword rankings, the most frequent competitors of Lifely - An MTG life counter are MTG EDH Life Counter, Rhystic: MTG Life Counter EDH, AetherLife – MTG Life Counter. These apps appear next to Lifely - An MTG life counter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Lifely - An MTG life counter in on the Google Play?
Lifely - An MTG life counter is listed in the Tools category on the Google Play.
How can Lifely - An MTG life counter improve its App Store Optimization?
Based on this audit, Lifely - An MTG life counter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Lifely - An MTG life counter.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.