This audit was generated on April 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| strng | #1 | — |  |     | ||
| strength and fitness | #30 |  | |     | ||
| strength trainingOpportunity | #94 | |  |    | ||
| personalized workout plansOpportunity | Not ranked | — | — |      | ||
| fitness appOpportunity | Not ranked | — | — |     | ||
| weight trainingOpportunity | Not ranked | — | — |  | ||
| customizable fitness plansOpportunity | Not ranked | — | — |  | ||
| home workout | Not ranked | — | — |     | ||
| gym workout | Not ranked | — | — |  | ||
| on demand fitness classesOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Strong Workout Tracker Gym Log
Health & Fitness
30 Day Fitness Challenge
Health & Fitness
Starting Strength (Legacy)
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Yuka - Food & Cosmetic Scanner
Planet Fitness
B.A.A. Racing App
Blood Pressure Tracker
AllTrails: Hike, Bike & Run
Finch: Self-Care Pet
Blood Pressure Log
Step Tracker Launcher
Health Sense: Track & Record
Step Counter - Pedometer
healow
Pilates Workout at Home
Strava: Run, Bike, Walk
Chair Workout: Women's Edition
BitePal: AI Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
STRNG has extremely poor visibility (26/100) despite decent quality score (65%), with only 3/10 keywords ranked and zero chart presence. The app relies entirely on branded searches ('strng') while missing critical high-traffic fitness keywords, wasting organic acquisition potential in a competitive Health & Fitness category.
STRNG ranks #1 for its branded term 'strng' with 70 traffic score and low difficulty (33), indicating strong brand recognition that can be leveraged. However, this is the only ranked high-traffic keyword, suggesting over-reliance on users already knowing the brand rather than discovering it organically.
Only 2 out of 10 analyzed keywords are ranked ('strng' #1, 'strength training' #94, 'strength and fitness' #30), with 7 completely unranked including high-volume terms like 'fitness app' (62 traffic), 'home workout' (65 traffic), and 'gym workout' (89 traffic). The app is invisible where 90% of search volume exists.
STRNG failed to rank for 'customizable fitness plans' (difficulty 35, traffic 50) and 'personalized workout plans' (difficulty 45, traffic 56) despite being exactly what the app offers per its description. These are significantly easier wins than attempted keywords like 'gym workout' (difficulty 86).
The description prominently features 'Lisa and Romane Lanceford' and 'UK's most followed fitness experts' but no keywords target their names or related searches ('Lanceford workout', 'celebrity trainer app'). Competitor AI Fitness Coach ranks ahead despite STRNG's 14M community advantage—name recognition could drive differentiated traffic.
'On demand fitness classes' (traffic 29, difficulty 33) and 'strength and fitness' (ranked #30, difficulty 33) represent winnable positions STRNG already partially owns. Doubling down on 'strength' modifiers over generic 'fitness app' could build ranking momentum before attacking saturated terms.
First 500 characters heavily emphasize brand storytelling ('STRNG Body and STRNG Mind') but contain zero instances of target keywords 'strength training', 'weight training', 'home workout', or 'personalized workout'. Google Play's algorithm weights early description heavily—current copy sacrifices indexability for marketing messaging.
- 1Rewrite description front-load: Open with 'STRNG: Personalized Strength Training & Weight Lifting Workout Plans' to capture 'strength training' (74 traffic), 'weight training' (58 traffic), and 'personalized workout plans' (56 traffic) in first 100 characters
- 2Implement keyword clustering strategy: Target 'customizable fitness plans' (difficulty 35) and 'personalized workout plans' (difficulty 45) as primary focus—replace 'gym workout' and 'home workout' in metadata until authority builds
- 3Add Lanceford-branded keywords: Include 'Lisa Lanceford workout', 'Romane Lanceford training', and 'Lanceford fitness' in description and tags to capture unique search traffic competitors cannot access
- 4Rank 'strength and fitness' to top 10: Currently #30 with matched intent—optimize title tag to 'STRNG: Strength and Fitness Training' and build backlinks/reviews for this specific phrase to crack top 10
- 5A/B test title format: Current title is just 'STRNG'—expand to 'STRNG: Workout Planner & Strength Training' immediately, as 100% of ranked competitors use descriptive subtitles
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3923 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Improve visibility
Score of 26/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track STRNG in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of STRNG?
STRNG has a visibility score of 26 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 22, 2026.
On how many keywords does STRNG rank?
STRNG is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of STRNG?
Based on shared keyword rankings, the most frequent competitors of STRNG are Strong Workout Tracker Gym Log, Runna: Running Plans & Coach, 30 Day Fitness Challenge. These apps appear next to STRNG on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is STRNG in on the Google Play?
STRNG is listed in the Health & Fitness category on the Google Play.
How can STRNG improve its App Store Optimization?
Based on this audit, STRNG should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to STRNG.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.