Fi - GPS Dog Tracker

The brand name "fi" ranks #2 with 61 traffic points and "gps dog tracker" sits at #14, delivering strong baseline visibility. Leverage this momentum by reinforcing the brand in titles and descriptions.

Current rating is 3.1 / 5 across 3,978 reviews, which depresses conversion rates and store algorithm favorability. Negative sentiment must be addressed quickly to improve trust and install likelihood.

Keywords such as "gps collar" (traffic 54), "lost dog finder" (traffic 35) and "pet safety" (traffic 40) have moderate difficulty yet are not ranked. Capturing these can boost traffic by 20‑30%.

The app is not ranked in the Health & Fitness category, reducing discoverability for users browsing that segment. Optimize category‑specific keywords and consider adding the Pets category where permissible.

The current description lacks many target keywords and compelling calls‑to‑action. Refresh the short description and first‑500‑char block with "gps collar", "lost dog finder", and "pet safety" while updating screenshots to showcase safety‑zone alerts.