This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| fi | #2 |  |  |    | ||
| gps dog tracker | #14 |  |  |      | ||
| dog location tracker | #21 |  |  |  | ||
| dog gps tracking | #32 |  |  |   | ||
| pet tracker | #43 |  |  |  | ||
| dog activity monitorOpportunity | #70 |  |  |    | ||
| dog health trackerOpportunity | #74 |  |  |   | ||
| gps collarOpportunity | Not ranked | — | — |      | ||
| lost dog finderOpportunity | Not ranked | — | — |      | ||
| pet safetyOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Google Fi Wireless
Tools
Pawfit GPS Pet Tracker
Lifestyle
WoofTrax: Dog walk for charity
Health & Fitness
Life360: Stay Connected & Safe
Lifestyle
Luna Period Tracker For Teens
Health & Fitness
FI SYSTEM
Finance
TreatWalk: Dog Walk Tracker
Lifestyle
Location Tracker Phone Tracker
Maps & Navigation
RVC Pet Epilepsy Tracker
Medical
My Happy Dog: Puppy Pet Friend
Game Educational
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Yuka - Food & Cosmetic Scanner
Planet Fitness
AllTrails: Hike, Bike & Run
Blood Pressure Tracker
Step Tracker Launcher
Finch: Self-Care Pet
Health Sense: Track & Record
Blood Pressure Log
Step Counter - Pedometer
FunSteps
BitePal: AI Calorie Counter
Strava: Run, Bike, Walk
Pilates Workout at Home
healow
Blood Pressure
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Fi – GPS Dog Tracker has decent keyword foothold with "fi" ranking #2, but suffers from low rating, lack of category ranking, and several high‑traffic keywords unranked, limiting its visibility.
The brand name "fi" ranks #2 with 61 traffic points and "gps dog tracker" sits at #14, delivering strong baseline visibility. Leverage this momentum by reinforcing the brand in titles and descriptions.
Current rating is 3.1 / 5 across 3,978 reviews, which depresses conversion rates and store algorithm favorability. Negative sentiment must be addressed quickly to improve trust and install likelihood.
Keywords such as "gps collar" (traffic 54), "lost dog finder" (traffic 35) and "pet safety" (traffic 40) have moderate difficulty yet are not ranked. Capturing these can boost traffic by 20‑30%.
The app is not ranked in the Health & Fitness category, reducing discoverability for users browsing that segment. Optimize category‑specific keywords and consider adding the Pets category where permissible.
The current description lacks many target keywords and compelling calls‑to‑action. Refresh the short description and first‑500‑char block with "gps collar", "lost dog finder", and "pet safety" while updating screenshots to showcase safety‑zone alerts.
- 1Add an in‑app prompt for 5‑star reviews after a successful tracking session and route detractors to support for issue resolution.
- 2Rewrite the app title and short description to include "GPS Dog Tracker" and "Pet Tracker" while preserving the brand name "Fi".
- 3Update the full description to naturally embed missing keywords (gps collar, lost dog finder, pet safety) and add bullet points on safety zones and AI health insights.
- 4Redesign the app icon and primary screenshots to highlight the dog collar and real‑time map, creating localized versions for top‑performing regions.
- 5Run an A/B test on the new creative assets and description, monitor keyword rankings weekly, and aim to rank within the top 50 for at least three previously unranked keywords within 8 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2021 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Fi - GPS Dog Tracker?
Fi - GPS Dog Tracker has a visibility score of 42 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does Fi - GPS Dog Tracker rank?
Fi - GPS Dog Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Fi - GPS Dog Tracker?
Based on shared keyword rankings, the most frequent competitors of Fi - GPS Dog Tracker are Google Fi Wireless, FI SYSTEM, Pawfit GPS Pet Tracker. These apps appear next to Fi - GPS Dog Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Fi - GPS Dog Tracker in on the Google Play?
Fi - GPS Dog Tracker is listed in the Health & Fitness category on the Google Play.
How can Fi - GPS Dog Tracker improve its App Store Optimization?
Based on this audit, Fi - GPS Dog Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Fi - GPS Dog Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.