This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
10
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| animal monitoring | #1 | — |  |     | ||
| wildlife tracker | #1 | — |  |    | ||
| animal location | #1 | — |  |   | ||
| gps tracking animals | #1 | — | |   | ||
| animal tracker | #2 | |  |  | ||
| wildlife tracking | #2 |  |  |  | ||
| gps animal | #2 | | |  | ||
| animal movement | #2 |  |  |   | ||
| wild animal tracker | #2 | |  |  | ||
| track animals | #2 | | | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Fahlo Animal Tracker
Entertainment
Tractive GPS for Cats & Dogs
Lifestyle
Animal Tracks Identifier
Education
Animal Flow OnDemand
Health & Fitness
Kruger Animal Tracker
Travel & Local
ATLAS Wildlife Tracking
Tools
Tracki Pet GPS for Dogs
Travel & Local
Move Animals
Game Puzzle
Animal Scat Identifier
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
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QR Scanner & Barcode Reader
QR & Barcode Scanner
Move to iOS
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QR & Barcode Scanner Launcher
QR Scanner
Proton VPN: Fast & Secure VPN
Norton360 Antivirus & Security
Google Authenticator
Samsung Smart Switch Mobile
VPN - Super Unlimited Proxy
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Animal Tracker shows exceptional keyword optimization with 100% ranking success (10/10 keywords in top 2 positions), but suffers from critical quality and discoverability gaps: zero chart presence, low 3.5-star rating, and misaligned category classification. The app dominates niche scientific tracking terms but competes poorly against broader consumer-focused animal tracking apps.
Perfect 100% keyword score with all 10 keywords ranked #1-2, including high-value terms like 'animal monitoring' (#1, traffic 41) and 'wildlife tracker' (#1, traffic 34). The app owns the scientific/ research tracking niche with strong positioning on 'gps animal' and 'animal movement' (#2 each). This creates a defensible moat against competitors targeting casual users.
38% quality score and 3.5/5 rating from 861 reviews indicates significant user experience issues. This directly suppresses conversion rates and likely contributes to zero chart presence despite strong rankings. Fahlo Animal Tracker and Tractive (both ahead in competition) likely benefit from superior UX and higher ratings in the consumer space.
0% charts score with no global or category ranking despite perfect keyword performance suggests fundamental metadata issues. The 'Tools' category is misaligned—this is a niche science/education app competing against utility apps. Category mismatch prevents algorithmic promotion and limits browse discovery.
Moving from 'Tools' to 'Education' or 'Books & Reference' would better match user intent and reduce competition against generic utilities. Scientific apps like this typically perform better in education categories where 3.5-star ratings are more acceptable and audience expectations align with research participation features.
Both leading competitors (Fahlo, Tractive) target consumers with commercial GPS pet trackers. Animal Tracker's Movebank research integration and citizen science features are unique but buried in description. Emphasizing 'free research data' and 'citizen science' in title/subtitle could capture users priced out of Tractive's hardware ecosystem.
Current keywords focus on generic tracking terms where consumer apps dominate. Opportunities exist in scientific long-tails: 'movebank animals', 'gps telemetry research', 'migration tracking data', 'wolf tracker', 'stork migration'—terms with lower difficulty that leverage the app's actual data assets and reduce direct competition.
- 1Immediately test category change from 'Tools' to 'Education' or 'Books & Reference' to improve browse visibility and algorithmic matching
- 2Audit and address top user complaints from 861 reviews to improve 3.5-star rating; target 4.0+ to unlock 'Top Rated' collections
- 3Revise title/subtitle to include 'Movebank' and 'Research' branding (e.g., 'Animal Tracker: Movebank Research & Wildlife Tracking')
- 4Expand keyword strategy to include species-specific and scientific terms (migration, telemetry, Movebank) to differentiate from pet trackers
- 5Add structured screenshots highlighting citizen science participation and real research projects to improve conversion from search traffic
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 8 keyword(s): wildlife tracking, gps animal, animal movement.
Good visibility score
Score of 77/100 indicates solid app store presence.
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Animal Tracker?
Animal Tracker has a visibility score of 77 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does Animal Tracker rank?
Animal Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 10 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Animal Tracker?
Based on shared keyword rankings, the most frequent competitors of Animal Tracker are Fahlo Animal Tracker, Tractive GPS for Cats & Dogs, Kruger Animal Tracker. These apps appear next to Animal Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Animal Tracker in on the Google Play?
Animal Tracker is listed in the Tools category on the Google Play.
How can Animal Tracker improve its App Store Optimization?
Based on this audit, Animal Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Animal Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.