Populus Run

The exact‑match keyword "populus run" ranks #1 with a traffic score of 56 and moderate difficulty (44), guaranteeing top‑of‑search visibility for users searching the game by name.

"running game" (rank 67) and "endless runner" (rank 87) are core genre terms with traffic scores above 55, yet the app sits near the bottom of results, limiting discovery among genre‑searchers.

Keywords like "crowd control" (traffic 48, difficulty 53), "food dodge" (traffic 52, diff 41), and "rapper boss" (traffic 56, diff 36) have decent search volume but the app is not ranked for any of them, representing missed opportunities.

The app has no placement in global or category charts, which heavily penalizes the Quality Score and reduces organic install velocity despite a 4.8 rating.

Keywords with difficulty under 40 such as "rapper boss" (36), "hardcore mode" (37), and "secret characters" (34) can be captured with modest effort by integrating them into the title, short description, and feature graphics.