How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| back workout | #1 | — | ||||
| back strengthening | #16 | |||||
| back exercises | #39 | |||||
| lower back exercises | #67 | |||||
| back stretches | #92 | |||||
| back pain relief | #94 | |||||
| home workouts | Not ranked | — | — | |||
| strength training | Not ranked | — | — | |||
| posture improvement | Not ranked | — | — | |||
| bodyweight exercises | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Health & Fitness
Health & Fitness
Health & Fitness
Health & Fitness
Health & Fitness
Health & Fitness
Health & Fitness
Health & Fitness
Health & Fitness
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Health & Fitness chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Back Workout - Back Exercise shows strong ranking for its core keyword 'back workout' (#1) but suffers from extremely poor visibility overall (29/100), failing to rank for 6/10 high-traffic keywords and completely absent from category charts. The app is significantly under-optimized for broader fitness terms like 'home workouts' (62 traffic) and 'strength training' (74 traffic), leaving substantial growth potential untapped.
Achieving rank #1 for 'back workout' (traffic 37, difficulty 59) demonstrates strong relevance and authority in the primary niche. This should be leveraged as the central pillar for keyword expansion and featured placement negotiations with Google Play.
Zero rankings for 'home workouts' (62 traffic), 'strength training' (74 traffic), 'bodyweight exercises' (48 traffic), and 'posture improvement' (36 traffic) represent critical missed opportunities. These terms collectively drive 220+ traffic units and align perfectly with the app's actual functionality per its description.
Destructive rankings for 'back exercises' (#39), 'back pain relief' (#94), 'back stretches' (#92), and 'lower back exercises' (#67) indicate weak metadata optimization and relevance signals. These long-tail variants should be easy wins given the #1 core ranking.
Keywords 'posture improvement' (difficulty 37), 'back strengthening' (difficulty 36, currently #16), and 'back stretches' (difficulty 36) offer high traffic with low competition. Prioritizing these in title, short description, and backend keywords could yield top 10 positions quickly.
Complete absence from Health & Fitness charts (0% score) suggests insufficient download velocity and engagement metrics. Implementing conversion rate optimization, push notification re-engagement, and review generation campaigns targeting the 494 existing reviews (3.9★ rating needs improvement) could trigger algorithmic chart placement.
Only 1 shared keyword with all listed competitors indicates isolated keyword strategy. 'Improve your Posture' and 'PostureScreen Lite' ranking ahead despite similar traffic potential suggests better metadata optimization. Analyze their titles, descriptions, and screenshot strategies for structural patterns to replicate.
Actionable recommendations to improve your visibility
Your description is 2323 characters, providing good keyword density and information for users.
16 screenshots give users a comprehensive view of your app.
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Score of 29/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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