This audit was generated on April 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| motive fleet | #1 | — |  |     | ||
| fleet telematics | #1 | — |  |    | ||
| fleet tracking | #6 | |  |    | ||
| fleet management | #6 | |  |   | ||
| gps fleet management | #10 | |  |   | ||
| telematics | #41 |  |  |      | ||
| driver monitoringOpportunity | #52 |  |  |      | ||
| eld complianceOpportunity | #66 |  |  |      | ||
| vehicle trackingOpportunity | #97 |  |  |      | ||
| gps trackingOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
MyGeotab Fleet Management
Maps & Navigation
Fleetio Go - Fleet Management
Business
Geobox Telematics
Maps & Navigation
FIRSTGATE ELD
Auto & Vehicles
Geonection: Live GPS Tracker
Lifestyle
Motive Driver
Business
Driveroo Fleet
Auto & Vehicles
KRONE Telematics
Tools
FleetForm - Fleet Management
Business
Split ELD
Maps & Navigation
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
Microsoft Authenticator
DoorDash - Dasher
Zoom Workplace
ADP Mobile Solutions
Uber - Driver: Drive & Deliver
FedEx Mobile
LinkedIn: Community & Network
UKG Pro
Amazon Flex
Workday
Spark Driver
UPS
Duo Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Motive Fleet has a solid foundation with high-quality score and strong rankings for brand-specific keywords, but its overall visibility is limited by missing chart positions and low rankings for high‑traffic generic terms.
The app ranks #1 for "motive fleet" and "fleet telematics", and is in the top 10 for "fleet tracking", "fleet management" and "gps fleet management", driving a combined traffic potential of over 150k searches.
Charts Score is 0%, meaning the app is not appearing in Top Charts for either Global or Category, which severely limits organic install velocity.
"gps tracking" (traffic 55) and "vehicle tracking" (traffic 38) are not ranked at all, while "telematics" (traffic 29) sits at #41 and "driver monitoring" (traffic 32) at #52, leaving large search volume untapped.
Integrate top‑unranked keywords such as "gps tracking", "vehicle tracking", and "driver monitoring" into the title, short description, and feature list. Use natural‑language phrasing to stay within character limits while boosting relevance.
Refresh screenshots, video, and icon to highlight real‑time GPS, driver safety, and ELD compliance. A/B test multiple asset sets to raise install‑to‑view ratio, which will help move the app onto the charts.
Competitors like MyGeotab rank ahead but only share 2 keywords. Target their weak spots (e.g., "eld compliance" at rank 66) by adding dedicated copy and localized listings, potentially overtaking them in those niches.
- 1Add "gps tracking", "vehicle tracking", "driver monitoring" and "telematics" to the app title and short description, respecting Google Play limits.
- 2Refresh visual assets (icon, screenshots, promo video) to emphasize real‑time tracking, driver safety, and ELD compliance; run A/B tests for best-performing set.
- 3Launch a targeted install campaign (e.g., Universal App Campaign) to increase daily install volume and trigger chart placement.
- 4Create localized store listings for high‑traffic regions, incorporating the new keyword set and region‑specific benefits.
- 5Implement an in‑app prompt to encourage 5‑star reviews after a successful trip, aiming to boost the 4.5 rating and overall credibility.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): fleet tracking, fleet management, fleet telematics.
Good visibility score
Score of 65/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Motive Fleet?
Motive Fleet has a visibility score of 65 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 23, 2026.
On how many keywords does Motive Fleet rank?
Motive Fleet is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Motive Fleet?
Based on shared keyword rankings, the most frequent competitors of Motive Fleet are MyGeotab Fleet Management, Motive Driver, Fleetio Go - Fleet Management. These apps appear next to Motive Fleet on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Motive Fleet in on the Google Play?
Motive Fleet is listed in the Business category on the Google Play.
How can Motive Fleet improve its App Store Optimization?
Based on this audit, Motive Fleet should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Motive Fleet.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.