This audit was generated on April 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zumba deluxe | #1 | — |  |     | ||
| marble blast | #35 |  |  |      | ||
| marble shooterOpportunity | #58 |  |  |     | ||
| marble puzzleOpportunity | #74 | |  |     | ||
| color match | Not ranked | — | — |      | ||
| puzzle gamesOpportunity | Not ranked | — | — |      | ||
| marble popOpportunity | Not ranked | — | — |    | ||
| ball shooterOpportunity | Not ranked | — | — |      | ||
| addictive puzzleOpportunity | Not ranked | — | — |      | ||
| marble gamesOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Marble Shoot
Game Puzzle
Marble Zumba Ball Blast
Game Puzzle
Marble Zumble Shooter
Game Arcade
zumba classic - marble deluxe
Game Puzzle
Marble Legend Pro
Game Casual
Marble Shoot Blast
Game Casual
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Action chart position
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Among Us
Subway Surfers City
Tomb of the Mask: Old Maze
Call of Duty®: Mobile
Brawl Stars
Epic Plane Evolution
Ragdoll Break: Let's destroy!
Free Fire: Undersea Mystery
Snake.io - Fun Snake .io Games
Helicopter Escape 3D
Spider Fighter 3: Action Game
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Zumba Deluxe! has strong quality fundamentals (4.7★ rating, 90% Quality Score) but suffers from extremely poor visibility (21/100) due to weak keyword optimization—only 4 of 10 analyzed keywords rank, with only 1 in top 10. The app is completely absent from category charts, indicating minimal organic discoverability despite its polished gameplay.
The app boasts a 4.7/5 rating from 1,440 reviews and 90% Quality Score, indicating excellent retention and user satisfaction. These are powerful conversion assets that should be leveraged more prominently in screenshots and promotional materials to improve store listing conversion rate.
Only 40% of analyzed keywords rank (4/10), with 6 keywords showing 'not ranked' including high-traffic terms like 'puzzle games' (90 traffic) and 'marble games' (69 traffic). The app is invisible for 'color match' (52 traffic), 'ball shooter' (63 traffic), and 'addictive puzzle' (54 traffic)—all highly relevant to gameplay.
The #1 ranked term 'zumba deluxe' (rank 1, traffic 37) is exclusively branded—users must already know the app exists to find it. This creates a dangerous growth ceiling where organic discovery depends entirely on external marketing rather than category search behavior.
'Marble shooter' generates 53 traffic with moderate difficulty (58) but ranks at #58—far from visibility. Competitors like 'Marble Zumble Shooter' and 'Marble Zumba Ball Blast' rank ahead with fewer quality signals. Targeted optimization for this term including title placement and description density could yield 10-15 position jumps quickly.
Multiple relevant keywords show favorable difficulty/traffic ratios: 'marble pop' (50 traffic, 41 difficulty), 'marble games' (69 traffic, 42 difficulty), and 'marble puzzle' (55 traffic, 50 difficulty). These represent quick wins where the app could achieve top 20 rankings with proper metadata optimization, given competitor analysis shows 'marble deluxe' and 'Marble Legend Pro' rank behind despite shared keywords.
The 'Game Action' category shows 'not ranked' status with 0% Charts Score, suggesting either extreme competition or incorrect categorization. Marble shooters typically perform better in 'Puzzle' categories where user intent aligns more closely. The category mismatch may be suppressing featured placement and browse visibility.
- 1Restructure title to 'Zumba Deluxe! Marble Shooter - Puzzle Blast Game' to capture 'marble shooter' and 'puzzle' search terms while preserving brand
- 2Rewrite description to naturally incorporate 'marble games', 'marble pop', 'ball shooter', and 'color match' in first 160 characters and throughout body text
- 3Add 5-8 backend keywords targeting 'marble puzzle', 'addictive puzzle', and long-tail variants like 'marble blast puzzle'
- 4Test category reclassification to 'Puzzle' or 'Casual' where marble shooter games traditionally achieve higher visibility and featured placement
- 5Analyze top 3 competitor screenshots (Marble Shoot, Marble Zumba Ball Blast) for keyword-in-visuals strategy and implement similar color-matching visual cues
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Zumba Deluxe!?
Zumba Deluxe! has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 22, 2026.
On how many keywords does Zumba Deluxe! rank?
Zumba Deluxe! is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Zumba Deluxe!?
Based on shared keyword rankings, the most frequent competitors of Zumba Deluxe! are Marble Zumble Shooter, zumba classic - marble deluxe, Marble Shoot. These apps appear next to Zumba Deluxe! on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Zumba Deluxe! in on the Google Play?
Zumba Deluxe! is listed in the Game Action category on the Google Play.
How can Zumba Deluxe! improve its App Store Optimization?
Based on this audit, Zumba Deluxe! should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Zumba Deluxe!.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.