This audit was generated on April 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| shift tracker | #1 | — |  |     | ||
| work log | #2 |  |  |   | ||
| shift work calendar | #29 |  |  |      | ||
| work hours logger | #37 |  |  |    | ||
| overtime tracker | #41 |  |  |     | ||
| employee hours trackerOpportunity | #59 | |  |   | ||
| hour trackerOpportunity | #61 |  |  |    | ||
| pay period calculatorOpportunity | Not ranked | — | — |      | ||
| time clock | Not ranked | — | — |     | ||
| paycheck calculatorOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Work Log
Productivity
Work Hours Tracker: Timesheets
Business
WorkLog - Hours Tracker
Productivity
Shift It - Shift Work Calendar
Productivity
Shift-Tap: Overtime Tracker
Productivity
Timesheet - Work Hours Tracker
Business
ShiftTrak: Shift Pay Tracker
Productivity
Work Sheet – Time Tracker
Business
Ultimate Work Hours Tracker
Tools
Shift calendar
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
QR Scanner & Barcode Reader
Volume Control Sound Launcher
Find My Phone by Clap Launcher
Cleanup: Phone Storage Cleaner
QR & Barcode Scanner
Move to iOS
Google Authenticator
QR & Barcode Scanner Launcher
VPN - Super Unlimited Proxy
QR Scanner
PhotoRescue Plus
Files by Google
Cleaner Guard
Proton VPN: Fast & Secure VPN
Clean Sweep Plus
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Work Log - Shift Tracker has solid keyword rankings for core terms (rank 1-2 for 'work log' and 'shift tracker') but suffers from critical visibility gaps: 3/10 keywords unranked, poor long-tail coverage, and complete absence from category charts. With a perfect quality score but only 47/100 visibility, the app is underperforming its potential and losing discoverability to competitors.
The app dominates its exact-match brand terms with rank 1 for 'shift tracker' and rank 2 for 'work log', capturing 87 combined traffic volume from high-intent searches. These positions should be defended while leveraging this authority to expand into adjacent keywords.
Three high-value keywords are completely unranked: 'pay period calculator' (traffic 48, difficulty 40), 'time clock' (traffic 49, difficulty 73), and 'paycheck calculator' (traffic 46, difficulty 53). Together these represent 143 potential traffic points with manageable competition that competitors are likely capturing.
Rankings of 29-61 for valuable modifiers ('hour tracker' rank 61, 'shift work calendar' rank 29, 'employee hours tracker' rank 59) indicate metadata targeting issues. These terms have strong traffic (39-43) with moderate difficulty, suggesting the app has relevance but lacks optimization density.
With only 1 shared keyword per competitor, the app has isolated visibility while competitors like 'Work Hours Tracker' and 'Work Log' likely dominate broader term clusters. Analyzing their metadata for 'time clock', 'timesheet', and calculator terms could reveal quick-win expansion opportunities.
The 'not ranked' Tools category status combined with perfect quality score suggests algorithmic discoverability issues rather than user satisfaction problems. Category ranking typically requires download velocity and engagement metrics—improving keyword-to-conversion rates could trigger chart entry.
The visible description heavily repeats 'track/track your hours' 4 times in 500 characters while missing ranked targets like 'time clock', 'timesheet', 'paycheck calculator', and 'pay period'. The density on tracked features (overtime, tips, mileage) exceeds search-critical payroll/clock terminology.
- 1Restructure metadata to prioritize unranked high-traffic terms: add 'paycheck calculator' and 'pay period calculator' to title/subtitle, and add 'time clock' to description first 500 characters with 2-3 mentions
- 2Target long-tail improvements: optimize for 'hour tracker' and 'employee hours tracker' by featuring these exact phrases in short description and keyword field, aiming for top-20 positions within 30 days
- 3Implement competitor intelligence workflow: analyze metadata of 'Work Hours Tracker: Timesheets' and 'Timesheet' apps for keyword gaps, particularly around 'timesheet' root term where current ranking is unclear
- 4Revise description structure: front-load with search-critical terms ('time clock', 'timesheet', 'paycheck calculator') in first 170 characters, reduce repetitive 'track your hours' instances from 4 to 1-2, and add semantic variants
- 5Initiate category ranking velocity campaign: combine metadata improvements with targeted user review prompts for keyword-relevant satisfaction signals, monitoring for Tools category chart entry within 60 days
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2201 characters, providing good keyword density and information for users.
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Work Log - Shift Tracker?
Work Log - Shift Tracker has a visibility score of 47 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 24, 2026.
On how many keywords does Work Log - Shift Tracker rank?
Work Log - Shift Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Work Log - Shift Tracker?
Based on shared keyword rankings, the most frequent competitors of Work Log - Shift Tracker are Work Log, Timesheet - Work Hours Tracker, ShiftTrak: Shift Pay Tracker. These apps appear next to Work Log - Shift Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Work Log - Shift Tracker in on the Google Play?
Work Log - Shift Tracker is listed in the Tools category on the Google Play.
How can Work Log - Shift Tracker improve its App Store Optimization?
Based on this audit, Work Log - Shift Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Work Log - Shift Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.