This audit was generated on April 23, 2026
The data may no longer be up to date.
This audit was generated on April 23, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| seruna | #1 | — |  |     | ||
| mood coach | #1 | — |  |    | ||
| emotion coach | #2 |  |  |   | ||
| cbt tools | #91 |  |  |      | ||
| anxiety relief | Not ranked | — | — |     | ||
| stress management | Not ranked | — | — |     | ||
| mindfulness app | Not ranked | — | — |   | ||
| habit builder | Not ranked | — | — |      | ||
| personal growth | Not ranked | — | — |      | ||
| mental wellness | Not ranked | — | — |    |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Seruna shows strong brand visibility with #1 rankings for its name and 'mood coach', but critically lacks visibility for high-traffic, high-intent keywords in the mental wellness space. With a low 46/100 visibility score and zero chart presence, the app is heavily underoptimized despite having a solid rating (3.7) and recent update.
Seruna holds #1 positions for 'seruna' (traffic 30, difficulty 24) and 'mood coach' (traffic 33, difficulty 46), demonstrating effective brand and niche term ownership. The #2 rank for 'emotion coach' (traffic 33) further establishes category authority. These positions should be defended while expanding reach.
The app is unranked for high-value terms: 'mindfulness app' (traffic 75), 'anxiety relief' (46), 'stress management' (47), 'mental wellness' (45), and 'personal growth' (42). Combined, these represent 245+ potential weekly traffic units Seruna captures zero percent of. The distant #91 rank for 'cbt tools' also indicates poor keyword integration despite CBT being a core feature.
0% Charts Score with no Global or Category rankings indicates the app fails to convert visibility into download velocity. With only 41 reviews, social proof is insufficient to trigger algorithmic promotion. Competitors like Ahead: Emotions Coach and Examscholars CBT are charting ahead despite similar feature sets.
The description opens with emotional hooks ('Calm emotions. Build habits.') but buries searchable terms. 'CBT' appears once, 'mindfulness' appears once, and high-traffic terms like 'anxiety', 'stress relief', and 'mental health' are absent from the first 500 characters shown. Restructuring with keyword-first sentences could improve indexing for unranked terms.
Shared keywords with MindMate and Mood & Emotion Tracker - Animi suggest limited differentiation, yet 'habit builder' (traffic 43, difficulty 33) is unranked despite Seruna's habit-focused positioning. This moderate-difficulty term offers faster ranking potential than saturated 'mindfulness app' (difficulty 52).
The October 8, 2025 update is fresh—Google Play's algorithm weighs recent updates heavily for 7-14 days. Seruna should immediately deploy metadata changes (title, short description, long description) and run a review campaign to capitalize on this algorithmic visibility window before it closes.
Actionable recommendations to improve your visibility
Your description is 2341 characters, providing good keyword density and information for users.
Ranking in top 10 for 1 keyword(s): mood coach.
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Seruna: Mood & Emotion Coach has a visibility score of 46 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 23, 2026.
Seruna: Mood & Emotion Coach is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Seruna: Mood & Emotion Coach are Pinna - Audio stories for kids, MindMate: AI Mood Coach, Ahead: Emotions Coach. These apps appear next to Seruna: Mood & Emotion Coach on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Seruna: Mood & Emotion Coach is listed in the Health & Fitness category on the Google Play.
Based on this audit, Seruna: Mood & Emotion Coach should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Seruna: Mood & Emotion Coach.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US