Seruna: Mood & Emotion Coach

Seruna holds #1 positions for 'seruna' (traffic 30, difficulty 24) and 'mood coach' (traffic 33, difficulty 46), demonstrating effective brand and niche term ownership. The #2 rank for 'emotion coach' (traffic 33) further establishes category authority. These positions should be defended while expanding reach.

The app is unranked for high-value terms: 'mindfulness app' (traffic 75), 'anxiety relief' (46), 'stress management' (47), 'mental wellness' (45), and 'personal growth' (42). Combined, these represent 245+ potential weekly traffic units Seruna captures zero percent of. The distant #91 rank for 'cbt tools' also indicates poor keyword integration despite CBT being a core feature.

0% Charts Score with no Global or Category rankings indicates the app fails to convert visibility into download velocity. With only 41 reviews, social proof is insufficient to trigger algorithmic promotion. Competitors like Ahead: Emotions Coach and Examscholars CBT are charting ahead despite similar feature sets.

The description opens with emotional hooks ('Calm emotions. Build habits.') but buries searchable terms. 'CBT' appears once, 'mindfulness' appears once, and high-traffic terms like 'anxiety', 'stress relief', and 'mental health' are absent from the first 500 characters shown. Restructuring with keyword-first sentences could improve indexing for unranked terms.

Shared keywords with MindMate and Mood & Emotion Tracker - Animi suggest limited differentiation, yet 'habit builder' (traffic 43, difficulty 33) is unranked despite Seruna's habit-focused positioning. This moderate-difficulty term offers faster ranking potential than saturated 'mindfulness app' (difficulty 52).

The October 8, 2025 update is fresh—Google Play's algorithm weighs recent updates heavily for 7-14 days. Seruna should immediately deploy metadata changes (title, short description, long description) and run a review campaign to capitalize on this algorithmic visibility window before it closes.