This audit was generated on April 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| seruna | #1 | — |  |     | ||
| mood coach | #1 | — |  |    | ||
| emotion coach | #2 |  |  |   | ||
| cbt toolsOpportunity | #91 |  |  |      | ||
| anxiety relief | Not ranked | — | — |     | ||
| stress managementOpportunity | Not ranked | — | — |     | ||
| mindfulness appOpportunity | Not ranked | — | — |   | ||
| habit builderOpportunity | Not ranked | — | — |      | ||
| personal growthOpportunity | Not ranked | — | — |      | ||
| mental wellnessOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Ahead: Emotions Coach
Health & Fitness
Examscholars CBT - All in One
Education
Pinna - Audio stories for kids
Education
MindMate: AI Mood Coach
Health & Fitness
Mood & Emotion Tracker - Animi
Health & Fitness
NOCD: OCD Therapy and Tools
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Yuka - Food & Cosmetic Scanner
B.A.A. Racing App
Blood Pressure Tracker
Blood Pressure Log
healow
Finch: Self-Care Pet
Health Sense: Track & Record
AllTrails: Hike, Bike & Run
Step Tracker Launcher
Step Counter - Pedometer
Strava: Run, Bike, Walk
BitePal: AI Calorie Counter
Flo Ovulation & Period Tracker
Blood Pressure
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Seruna shows strong brand visibility with #1 rankings for its name and 'mood coach', but critically lacks visibility for high-traffic, high-intent keywords in the mental wellness space. With a low 46/100 visibility score and zero chart presence, the app is heavily underoptimized despite having a solid rating (3.7) and recent update.
Seruna holds #1 positions for 'seruna' (traffic 30, difficulty 24) and 'mood coach' (traffic 33, difficulty 46), demonstrating effective brand and niche term ownership. The #2 rank for 'emotion coach' (traffic 33) further establishes category authority. These positions should be defended while expanding reach.
The app is unranked for high-value terms: 'mindfulness app' (traffic 75), 'anxiety relief' (46), 'stress management' (47), 'mental wellness' (45), and 'personal growth' (42). Combined, these represent 245+ potential weekly traffic units Seruna captures zero percent of. The distant #91 rank for 'cbt tools' also indicates poor keyword integration despite CBT being a core feature.
0% Charts Score with no Global or Category rankings indicates the app fails to convert visibility into download velocity. With only 41 reviews, social proof is insufficient to trigger algorithmic promotion. Competitors like Ahead: Emotions Coach and Examscholars CBT are charting ahead despite similar feature sets.
The description opens with emotional hooks ('Calm emotions. Build habits.') but buries searchable terms. 'CBT' appears once, 'mindfulness' appears once, and high-traffic terms like 'anxiety', 'stress relief', and 'mental health' are absent from the first 500 characters shown. Restructuring with keyword-first sentences could improve indexing for unranked terms.
Shared keywords with MindMate and Mood & Emotion Tracker - Animi suggest limited differentiation, yet 'habit builder' (traffic 43, difficulty 33) is unranked despite Seruna's habit-focused positioning. This moderate-difficulty term offers faster ranking potential than saturated 'mindfulness app' (difficulty 52).
The October 8, 2025 update is fresh—Google Play's algorithm weighs recent updates heavily for 7-14 days. Seruna should immediately deploy metadata changes (title, short description, long description) and run a review campaign to capitalize on this algorithmic visibility window before it closes.
- 1Rewrite title to: 'Seruna: CBT & Mindfulness for Anxiety, Mood Coach' to capture high-traffic terms while preserving brand rank
- 2Front-load description with searchable phrases: 'Anxiety relief app with CBT tools, stress management techniques, and daily mindfulness exercises for mental wellness' in first 100 characters
- 3Launch targeted review campaign via in-app prompt to reach 100+ reviews for algorithmic trust threshold within 14 days of update window
- 4Add secondary category or optimize for 'habit builder' and 'personal growth' through feature graphic and description repetition to exploit lower competition
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2341 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): mood coach.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Seruna: Mood & Emotion Coach in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Seruna: Mood & Emotion Coach?
Seruna: Mood & Emotion Coach has a visibility score of 46 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 23, 2026.
On how many keywords does Seruna: Mood & Emotion Coach rank?
Seruna: Mood & Emotion Coach is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Seruna: Mood & Emotion Coach?
Based on shared keyword rankings, the most frequent competitors of Seruna: Mood & Emotion Coach are Pinna - Audio stories for kids, MindMate: AI Mood Coach, Ahead: Emotions Coach. These apps appear next to Seruna: Mood & Emotion Coach on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Seruna: Mood & Emotion Coach in on the Google Play?
Seruna: Mood & Emotion Coach is listed in the Health & Fitness category on the Google Play.
How can Seruna: Mood & Emotion Coach improve its App Store Optimization?
Based on this audit, Seruna: Mood & Emotion Coach should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Seruna: Mood & Emotion Coach.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.