Mood Scan AI with Friends

The app ranks #1 for 'reflxon' with 43 traffic, indicating some brand recognition. However, this is a branded term with low difficulty (26), so it captures existing users rather than driving organic discovery. Leverage this by encouraging in-app referrals to amplify word-of-mouth that feeds back into branded searches.

Ranking 81 for 'mood tracker' (traffic 70, difficulty 73) with only 19 reviews against established competitors like 'Mood Tracker by Pixels' is catastrophic for a mood tracking app. This core keyword drives 70 traffic but the app is invisible. The title 'Mood Scan AI with Friends' buries the primary function—restructure to prioritize 'mood tracker' prominently.

Zero rankings for 'private social' (52 traffic, difficulty 38), 'mental health' (65 traffic, difficulty 78), and 'emotional wellbeing' (44 traffic, difficulty 36) wastes the app's unique positioning. 'Mental health' has 65 traffic—highest of all analyzed keywords—yet complete absence. The description mentions these concepts but keywords aren't optimized in metadata fields.

Rankings exist for niche terms 'emotional check ins' (rank 48, 39 traffic) and 'mood sharing' (rank 46, 45 traffic) with manageable difficulty (31, 37). These reflect the app's social differentiation vs. competitors like DayDots and Bipolar UK Mood Tracker. Double down here: add 'social mood tracker', 'mood tracker with friends', 'share feelings app' to capture underserved social-emotional market segment.

Lifestyle category (not ranked) with 0% charts score means zero browse traffic. Mood apps typically compete in Health & Fitness or Medical where 'mental health' searches convert better. Competitor analysis shows 'Mood Tracker by Pixels' likely outperforms here. Category misalignment hurts algorithmic featuring and user intent matching.

Competitors like 'Bipolar UK Mood Tracker' and 'DayDots — AI Mood Journal' focus on individual journaling/medical tracking, while Reflxon emphasizes social connection ('real connections, empathy'). Lean into this gap: optimize for 'mood tracker for couples', 'check in app for friends', 'emotional support network'—terms with lower competition than clinical alternatives.