This audit was generated on April 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| moshi | #2 |  |  |    | ||
| kids creative play | #6 |  |  |     | ||
| kids educational gamesOpportunity | #100 |  | — |      | ||
| learning activitiesOpportunity | Not ranked | — | — |   | ||
| math games | Not ranked | — | — |     | ||
| coloring book | Not ranked | — | — |      | ||
| puzzle gamesOpportunity | Not ranked | — | — |      | ||
| preschool learningOpportunity | Not ranked | — | — |    | ||
| childrens gamesOpportunity | Not ranked | — | — |    | ||
| educational funOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Moshi Kids: Sleep, Relax, Play
Education
Kids Computer: Play and Learn
Game Educational
Drawing for Kids: Kids Games
Game Educational
Moshi Monsters Egg Hunt
Game Puzzle
Kiddopia - Kids Learning Games
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Educational chart position
Toca Boca World
Toca Boca Jr: Fun Kids Games
PBS KIDS Games
Little Panda's Chinese Recipes
Sago Mini World: Kids Games
Mia World - Makeover Life
Toca Boca Hair Salon 4
Dopples World
Aha World: Doll Dress-Up Game
Kids Games: For Toddlers 3-5
Coloring Games: Color & Paint
Keiki Learning games for Kids
Fluvsies - A Fluff to Luv
Coloring Games for Kids: Color
Baby Panda: Dental Care
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Moshi Play has a solid quality score (88%) and strong brand visibility (rank 2 for "moshi"), but its overall visibility is low (38/100) due to poor keyword coverage and no chart presence. The top priority is to broaden and optimize keyword targeting to capture high‑traffic terms and improve rankings.
The app scores 88% on quality, indicating good reviews, stability, and compliance. Maintain this by continuing to monitor crash rates and keep the ad‑free, kid‑safe experience.
The brand term "moshi" ranks #2 with traffic 70, showing strong brand recognition. Leverage this by keeping the brand name prominent in the title and short description.
Only 3 of 10 target keywords rank, with high‑traffic terms like "math games" (traffic 77) and "puzzle games" (traffic 90) not ranked at all. This drags the Keywords Score down to 45%. Expand and integrate these keywords into the title, short description, and long description.
Charts Score is 0%, meaning the app is not appearing in top‑charts for any region or category. Lack of chart visibility reduces organic discoverability and user trust.
Keywords such as "kids educational games" (traffic 56, rank 100), "learning activities" (traffic 51, not ranked), and "preschool learning" (traffic 49) have moderate difficulty (34‑44). By adding them naturally to copy and using backend keyword slots, the app can move into the top 50 for these terms.
Visual assets (icon, screenshots, video) are not mentioned but likely under‑optimized, contributing to low chart performance. Updating them with clear educational cues and running A/B tests can lift conversion rates and push the app into charts.
- 1Add top‑traffic, low‑to‑moderate difficulty keywords (e.g., "math games", "puzzle games", "kids educational games", "preschool learning") to the title, short description, and long description while preserving readability.
- 2Utilize all backend keyword slots with synonyms and long‑tail variations like "learning activities" and "kids creative play".
- 3Refresh the app icon and primary screenshots to highlight educational play, include a short video, and run A/B tests to improve click‑through and install rates.
- 4Monitor chart rankings weekly and aim to break into the Top 200 in the Educational Games category within 8 weeks by combining keyword and visual asset improvements.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3426 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): kids creative play.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Moshi Play: Games for Kids?
Moshi Play: Games for Kids has a visibility score of 38 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 23, 2026.
On how many keywords does Moshi Play: Games for Kids rank?
Moshi Play: Games for Kids is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Moshi Play: Games for Kids?
Based on shared keyword rankings, the most frequent competitors of Moshi Play: Games for Kids are Moshi Kids: Sleep, Relax, Play, Moshi Monsters Egg Hunt, Kids Computer: Play and Learn. These apps appear next to Moshi Play: Games for Kids on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Moshi Play: Games for Kids in on the Google Play?
Moshi Play: Games for Kids is listed in the Game Educational category on the Google Play.
How can Moshi Play: Games for Kids improve its App Store Optimization?
Based on this audit, Moshi Play: Games for Kids should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Moshi Play: Games for Kids.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.